Archive for the ‘Advertising’ Category

LFCS Faithful Promises Campaign

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Sharing Stories of Promise

COVID-19 has brought its fair share of challenges, and in the midst of this pandemic, Lutheran Family and Children’s Services (LFCS) wanted to uplift their community and share stories that offered hope. OrgStory partnered with LFCS to develop a campaign that would highlight stories of change and hope, showcasing their impact to clients and donors. The goal was to remind them of the incredible work that LFCS promises to do every day to help families and children across Missouri.

Project Highlights

CAMPAIGN DEVELOPMENT

BRAND DESIGN

SOCIAL MARKETING

Staying Hopeful

With so much news taking over our feeds, we needed a way to make LFCS’ stories distinct and special through a unifying thread. The “faithful promises” tone and visual identity aligns with LFCS’ Christian commitment and hopeful spirit. Stories focus on their unwavering support of individuals seeking an array of social services, from adoption and foster care to parenting and behavioral health.

Telling Stories Through Social and Digital

The campaign is featured on multiple communications, such as donor appeals, newsletters and emails as well as LFCS’ social media. Users are driven to a dedicated page on their site where deeper stories and an opportunity to give lives.

MA Bank Rebrand

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Macon-Atlanta State Bank is Now MA Bank

After a 127-year history and recent changes in products and services, Macon-Atlanta State Bank realized it was time to reposition itself as a modern community bank. The brand would need to attract new customers while reassuring existing customers that this is still their bank — still their banking team. Revisiting a recommendation we proposed a few years ago, it was decided to change the name to MA Bank and create a new brand identity.

Project Highlights

Brand strategy

Identity design

Marketing strategy

Content strategy

Business collateral

Web & digital strategy

Video

Moving a Legacy Forward without Losing Its History

Inspired by their agricultural roots and symbolizing bounty, the mark illustrates a wheat stock in a classic gold tone. Rendered in bold, geometric lines, this logo also symbolizes the stability of the bank and its role as a pillar of the community. The shorter MA Bank name was inspired by vernacular in the community and offers a more authentic presentation of this friendly brand.

Communicating Changes to Their Neighbors

Breaking ground on a new branch in neighboring Monroe City, Mo. expedited the need for this new brand position and a rollout strategy. Magnetize developed a campaign that clearly communicated the changes to the region in a reassuring and informative tone.

NewGround Strategic Communications

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Built for Banking

Originally the Bank Building Corporation, NewGround has evolved to become a design-build leader in the banking industry. Along the way, the industry has undergone drastic changes that have made a big impact on architectural trends and retail banking experiences. For nearly a decade, NewGround relied on our team to help craft their B2B communications with sophistication and brand savvy. Working directly with NewGround senior leadership, we helped shape narratives and design compelling digital, experiential and print marketing communications. Our work helped to ensure their team was engaged at the earliest and highest levels with banks seeking new ways to meet the needs of modern banking customers.

Project Highlights

Brand strategy

web & digital strategy

messaging strategy

strategic communications

advertising

Adapting to the Market

As with every facet of the banking industry, NewGround constantly evolved their focus to ensure they were meeting the needs of their customers and partners. This required our team to pivot on a variety of communications and messages to ensure their teams had what they needed to make powerful connections.

Macon-Atlanta Bank Checking Accounts

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For Any Point in Your Life

As Macon-Atlanta State Bank continues to evolve its product offerings, they look to Magnetize to develop product designs that align with their brand. Their new line of checking products was all about deposit accounts that meet customers wherever they are in life. Inspired by the bank’s “Drop Pin” brand icon, our team created a line of product names that are not only closely tied to the bank’s brand, but reflect a key aspect of each product.

Project Highlights

Brand strategy

messaging strategy

advertising

graphic design

Rolling it Out

Our creative work went beyond product naming, developing a wide range of consumer-facing communications, published across channels that included in-branch signage, and traditional and digital advertising. The result is a product line designed around brand cohesiveness and purpose that shows the proof of this bank’s promise in its products.

Macon-Atlanta Bank Brand Strategy

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Making 1893 Fresh Again

Over its 125+ year history, Macon-Atlanta State Bank has cemented its role as a true community bank in northeastern Missouri. As larger national and regional banks began to encroach upon their market, they wisely adapted to the times, offering their customers all of the modern banking conveniences necessary to compete. But they needed a brand makeover that would resonate with new customers — and they requested we do this without changing their legacy logo.

Project Highlights

Brand strategy

messaging strategy

advertising

graphic design

It All Happens Here

The Magnetize team conducted research and a competitive analysis to create a strategic framework for the brand. Our findings revealed an approach to doing business that just simply could not be found anywhere else in the community. It began in the 1890’s when founder Jett Dearing rode on horseback to sell bank stock to area farmers. And that community spirit continues today as the Macon-Atlanta team makes financial recommendations based on how well they know their customers. Our creative team recommended a brand position that celebrated this relationship, which inspired the tagline “It All Happens Here.”

Bringing Community Back to Banking

Soon after the rebrand, Macon-Atlanta State Bank acquired a branch from a regional competitor in the nearby community of Monroe City, MO. The first order of business was to create a “bank branch transition toolkit” for existing employees who would now be working for Macon-Atlanta State Bank. The Magnetize team put its extensive employee communications expertise to use, creating a guide that would help the new team feel like valued employees and trusted brand ambassadors. We also developed a comprehensive suite of branch communications to support the bank as it arrived in this new community.

Missouri Valley Brand Strategy

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A Wealth of Expertise

When Bank of Franklin County created a new wealth management team, they needed their own brand identity. As an Ameriprise provider, this team of financial advisors offers wealth management expertise and services rooted in the friendly and approachable way that Bank of Franklin County does business. For operational reasons and because this team would serve an audience within and beyond the bank’s normal service area, our client requested a brand identity set apart from the main bank.

Project Highlights

brand strategy

advertising

identity design

Franklin Mortgage

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Autonomous, but Aligned

Shortly after we created a new brand position and communications system for the Bank of Franklin County, the marketing team reached out for brand support with a new mortgage services subsidiary they planned to launch in O’Fallon, MO. The bank’s leadership wanted an identity for the mortgage group that would feel somewhat autonomous, but also have subtle connections with the main bank.

Project Highlights

brand strategy

messaging strategy

advertising

web & uX design

business collateral

Fifth Third Bank

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National Reach, Community Focus

Often, marketing communications teams at larger banks are faced with interpreting high-level brand platforms for local needs. Being able to quickly focus the larger brand to meet business and community engagement opportunities can be a daily challenge. When the Fifth Third Bank marketing communications team needed to create advertising to highlight partnerships in the St. Louis medical community, they called on us. We found relevance in the tagline “The Curious Bank,” creating an advertising campaign that positioned Fifth Third’s support of medical research and development.

Project Highlights

campaign strategy

messaging strategy

advertising

graphic design

Making Connections

To create a genuine narrative and connection between Fifth Third and the medical community, we shaped unique stories of healing and research, reflecting the bank’s commitment to always finding ways to solve problems for the communities it serves. By leveraging our fresh perspective, we were able to develop simple, clear communications for their marketing team.

Bank of Franklin County Marketing

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Cohesive Campaigns

A strong brand narrative should rely on its collective communications, built on a cohesive platform that leaves room for targeted visuals and narrative when needed. From promotional campaigns to advertising efforts, we’ve worked closely with Bank of Franklin County to deliver engaging materials that serve up their brand promise across multiple channels throughout the community.

Project Highlights

campaign strategy

messaging strategy

digital marketing

advertising

Cross-channel Branch Expansion

A community bank brand relies on multiple tactics to ensure continued exposure to their target audiences. As Bank of Franklin County continues to adapt and expand its physical presence, we in turn re-align our strategic recommendations to include a variety of traditional and digital channels to maximize exposure to their markets.

Bank of Franklin County Communications

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Go for the Gold

Magnetize continues to provide specific event and initiative support for the bank, crafting custom messaging and concepts that work as an extension of their friendly brand promise. This Olympic-themed employee promo helped reinforce the bank’s mission for the staff — a fun reminder of why their customers choose their bank over others.

Project Highlights

Campaign strategy

Messaging strategy

illustration

Bank of Franklin County Brand

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A Brand New Bank

Founded in 2000, Bank of Franklin County sought a new brand position that highlighted its friendly values, modern conveniences and ongoing commitment to the community. Our team began the project by conducting research and brand analysis. Based on our findings, we crafted “Nice to Know,” an approachable and confident tagline that reflects the culture of this community bank.

Project Highlights

Brand strategy

web & digital strategy

content strategy

advertising

event marketing

illustration

video

Sharing a Story

Expanding on the friendliness and warmth of the tagline, our design team created a new brand look that uses inviting fonts and colors alongside interesting patterns. The mix of traditional and contemporary cues results in a comfortable brand experience anchored by modern banking amenities. Beautiful original photography and thoughtfully crafted collateral tell the story of the authentic relationships the bank staff have with their customers, while whimsical animation in TV and social video assets captures their friendliness and easy way of doing business.

To Be Frank

True community banking is all about relationships, so we created “Frank,” the Bank of Franklin County mascot. This friendly young face beneath the “F” styled hair is the brand avatar that personifies the “Nice to Know” promise in retail merchandising and digital communications. Our creative team continues to develop Frank’s character to support the bank’s deepening engagement in the communities they serve.

“Magnetize has been instrumental in the creation of a full design and brand identity project for our bank. The quality of work and, most importantly, the personal attention and customer service we receive makes this a true partnership.”
Lesley L., Marketing Director

Friendly & Approachable

In Franklin County, Missouri, banking is done differently. Tellers remember your name. Bankers are your neighbors. To embrace that philosophy, we chose a warm and inviting color palette for the brand, one that reflected the warm and friendly environment Bank of Franklin County offers its customers.

BJC Medical Group

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Building the BJC Medical Group Brand

Magnetize has had a longstanding relationship with BJC Medical Group, beginning with a full rebrand completed over ten years ago. While the brand has evolved, the focus of their communications has consistently been to acquire new patients from outside their own health system. We recently launched an awareness campaign with the goal of better connecting with consumers through brand differentiation and an expanded narrative. Utilizing focus group feedback, Magnetize developed a campaign with an emotional consumer connection. Beautiful videography, photography and striking headline copy combined to showcase a sense of comfort, support and confidence

Project Highlights

Brand Strategy

Advertising

Content Strategy

Video

Targeted Digital

A comprehensive and targeted digital campaign was deployed to support conversion goals. These audience specific ads drove to a landing page with an easy fill form and immediate response mechanism.

Reaching Further

Beautiful footage combined with touching voice overs, creating television spots that ran region wide, and expanded the campaign beyond traditional print and digital advertising.

Listen to the radio spot below.

Milestone

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Moving Forward

Milestone is one of the largest transportation trailer and chassis lessors in the U.S., with a fleet of more than 59,000. Magnetize developed a multi-channel campaign and brand extension platform that capitalized on the company’s current equity, positioning them as the premiere provider of the product. In just one month, Milestone saw 152K in revenue generated from new leads.

Project Highlights

brand strategy

content strategy

advertising

photography

web & digital strategy

Campaign Logistics

Magnetize developed a multi-channel approach to reach a variety of target audiences. Specific marketing campaigns were developed utilizing print, direct mail, email, paid search and social, promoting services and specialties across each division. Overall brand awareness was supported by developing a thorough and cohesive brand position.

An Effective Launch

In 2018, Milestone needed to extend their brand into a product launch for its new line of mobile warehousing and storage trailers, a service that’s becoming increasingly popular in their industry. Magnetize developed a multi-channel campaign and brand extension platform that capitalized on the company’s current equity — positioning them as the premiere provider of the product and generating 152K in revenue in one month from new leads

LinkedIn page views increased by 123.6%.

Website traffic increased by 179.6%.

Increased web site traffic, 2018 vs. 2019.

“The campaign and messaging strategy Magnetize developed really landed with potential customers. We’re seeing a lot more quality inbound leads through our website.” 

Sarah J., Milestone EVP

Siteman Cancer Center Expansion

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Caring for Communities

Siteman Cancer Center has relied on members of our team since opening their first facility in 1999. Now a recognized national leader in cancer research and treatment, Siteman has expanded with satellite locations across the St. Louis region, furthering its mission to bring accessible, world-class care to its patients. For each of these efforts, Siteman partnered with Magnetize to create a campaign and messaging strategy that would engage with each specific audience about the new facilities.

Project Highlights

brand strategy

identity design

event marketing

advertising

video

Environmental design

Graybar Communications

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Making It Modern

Graybar Electric Company wanted their communication materials to reflect the innovation and efficiency they deliver to customers. Magnetize responded with a simplified and modern design system, enabling this industry leader to communicate with agility and confidence.

Project Highlights

Brand Strategy

Identity Design

Advertising

Publications

Illustration

Content Strategy, Reinvigorated

Reworking Graybar’s existing content strategy, our approach was to create a compelling, consistently engaging narrative. Using this framework, our team has successfully weaved their mission, vision and values throughout every page. This often overlooked yet so important message is no longer just highlighted, but guides the reader through the narrative. We pair this reinvigorated content with striking photography of Graybar employees sharing stories of how they live the mission, vision and values in their everyday work.

Celebrating a Rich Tradition

Graybar’s Outlook is one of the oldest internal company publications in the country — its first issue printing in 1936. Magnetize redesigned this employee-loved quarterly to have a more “chunky” content style that invites readers to pick and choose sections of interest, versus reading long-form narrative front-to-back. Each spread is designed to provide a compelling entry point into the magazine, although we hear many employees still enjoy reading Outlook front-to-back. The reimagined publication was also recognized by the Hermes Creative Awards, an international design competition, as 2016 Platinum Winners.

“As an employee-owned company, the Outlook is a critical part of Graybar’s culture. The team at Magnetize continues to help improve the quality of the magazine while preserving its legacy at our company.”

Tim S., Corporate Communications Manager

Bank of Franklin County

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A Brand New Bank

Bank of Franklin County sought a new brand position that highlighted its friendly values, modern conveniences and ongoing commitment to the community. Our team crafted “Nice to Know,” an approachable and confident tagline, which we paired with a fresh brand look that embraced their role as a modern community bank.

Project Highlights

Brand strategy

web & digital strategy

content strategy

advertising

event marketing

illustration

video

“Magnetize has been instrumental in the creation of a full design and brand identity project for our bank. The quality of work and, most importantly, the personal attention and customer service we receive makes this a true partnership.”
Lesley L., Marketing Director

Friendly and Approachable

In Franklin County, Missouri, banking is done differently. Tellers remember your name. Bankers are your neighbors. To embrace that philosophy, we chose a warm and inviting color palette for the brand, one that reflected the warm and friendly environment Bank of Franklin County offers its customers.

Go for the Gold

Magnetize continues to provide specific event and initiative support for the bank, crafting custom messaging and concepts that work as an extension of their friendly brand promise. This Olympic-themed employee promo helped reinforce the bank’s mission for the staff — a fun reminder of why their customers choose their facility over others.

BJC Mobile Health Fair

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Come One, Come All!

BJC St. Charles County, our longtime client, challenged Magnetize to transform an empty space (in the form of a mobile event trailer) into an interactive, consumer-friendly experience that combined entertainment, health care education and promotion of everything BJC offers the community.

Project Highlights

brand Strategy

content strategy

web & digital strategy

illustration

identity design

event marketing

Advertising

A Carefully Crafted Experience

Working collaboratively with our client and vendor partners, our creative team built this engaging, modern experience with a look inspired by a vintage state fair. The combination of hand-drawn illustrations, classic typography and layered colors exudes a friendly and relaxed vibe. In each activity, we wove in subtle promotion of hospital service lines, making this a hardworking and memorable touch point in the consumer journey.

Traditional Meets Digital

Beyond making it approachable and fun, we also needed to create digital experiences that encouraged interaction and drove new patient leads for BJC. These touch points were built into every part of the experience: From uploading photos and kids’ drawings to a custom-built microsite to filling out a form after a health quiz — the interactions were seamlessly woven into multiple elements. Digital integration included links to the hospital CRM, a microsite for contest winners, a Snapchat geofilter and gated wifi.

Following Up on the Fun

So what happens after the fair? We made the follow up conversation with BJC easy and natural. Incentives like free cookbooks, online classes and event registration helped capture emails via online forms. Working with our client, we also utilized proven experiential marketing tactics like contests and kids’ coloring pages, which drove users to a mobile-optimized microsite that highlighted winners and shared photos of the event.

University College Campaign

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A Smarter Message

One of the oldest continuing education programs in the country, Washington University’s University College needed a campaign strategy that would position the school as the Smartest Choice for continuing education. The resulting campaign combined bold and catchy messaging with beautiful design to raise the bar for the school’s brand. Through video, radio, print and digital media, our collaborative efforts helped increase the school’s enrollment numbers.

Project Highlights

brand Strategy

content strategy

web & digital Strategy

advertising

video

 

Magnetize developed distinct radio spots based on the campaign’s target audiences. Listen below.