Archive for the ‘Education Landing Page’ Category

Olin Business School

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Supporting an Existing Brand Architecture

The Magnetize team has worked alongside the Olin School of Business at Washington University for over 15 years. In that time, we have worked to develop Olin brand standards and also align with changing Washington University guidelines – maintaining consistency within the business school while supporting the larger university narrative. The Olin Magazine, individual program sheets and marketing collateral all work together to highlight the benefits of a WashU business degree.

Total Marketing Takeover

Olin Business School enlisted our help to take over multiple transit hubs in Downtown Washington, D.C. At each site, the top-rated business school dominated all surfaces, promoting their global MBA program. Cohesive graphics and strong messages made an impressive impact, showing up on digital platform displays, posters, floor graphics, pylons, windows, fare gates, banners and pillars.

Parkway-Rockwood Schools

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Support for the Whole Community

Our public schools provide much more than education. They are a resource for families looking for extracurricular enrichment, and for seniors interested in continuing adult education. The community education site that our team created for Parkway-Rockwood Schools is user friendly, mobile compatible and contains a robust searchable database.

PROJECT HIGHLIGHTS

Website & UX Design
Website Development

Vianney

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What it Means to Be a Griffin

The market for secondary education in the St. Louis region is unique and saturated. It is critical when attracting students and families not just to stand out, but to be authentic. The Magnetize team worked with administrators and marketers at St. John Vianney High School to define what it means to be a Griffin. We were part of the team that developed the tagline “Men of Character & Accomplishment,” and brought that line to life in messaging, recruitment collateral and on-campus signage.

 

PROJECT HIGHLIGHTS

Brand Strategy

Content Strategy

Advertising

Marketing Collateral

Event Signage

Engaging Alumni and Donors

Alumni communications not only create lasting connections, they encourage engagement and support. The magnetized team was asked to update The Official Magazine of St. John Vianney High School. Using brand element alignment, we created a new look for this existing publication.

Goldfarb Magazine

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Establishing a strong framework

Using publication design best practices, the Magnetize team revamped the Goldfarb School of Nursing magazine, which is distributed to alumni, students, donors and other members of this prestigious nursing school community. Our team implemented standard type styles for recurring articles and sections, along with a flexible grid. This allowed feature stories to shine with high impact design and created a publication experience that was anything but traditional.

Full content creation and support

Our team of copywriters provided complete editorial support for Goldfarb Magazine. We worked with the client’s marketing team on content strategy and planning, and interview coordination. Based on the content plan and interviews, our team write both the feature stories and recurring sections. The result is a book with a strong, cohesive voice.

WASHU Internal Medicine

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Focused on collaboration

For the internal medicine program at the WashU School of Medicine, our team developed a recruiting platform that would not only honor their immersive approach to learning but also the Washington University and St. Louis community as a whole. The resulting position, “Here With Us,” and its associated materials emphasized the strong community of learning at WashU.

Project Highlights

Brand & Messaging Strategy

Talent Engagement

Graphic Design

Content Development

Photography

WashU PACS

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Recruiting with Purpose

A strong talent acquisition strategy is valuable to any employer, but it’s also becoming increasingly important in the competitive world of higher education as they recruit top students to their universities. For the audiology and deaf education programs at the WashU School of Medicine, they needed a platform that would not only sell their hands-on approach to learning but also the St. Louis community as a whole. The resulting position “Passion into Practice” and its associated materials leveraged the strong WashU brand while giving the programs their own voice and recruiting platform.

Project Highlights

Brand & Messaging Strategy

Talent Engagement

Graphic Design

Content Development

Photography

“We have a unique story to tell, and Magnetize captured it beautifully. It’s going to be a great vehicle for our recruiting efforts and we couldn’t be happier with their work.”

Beth E., Director, Finance and Student/Academic Affairs

The Wilson School

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Educating your audience

When the Wilson School needed to drive increased enrollment numbers, they sought a refreshed brand platform and message that would help them standout in a highly competitive St. Louis private school landscape. We created a fresh, vibrant look that added a level of sophistication to their materials, while still appealing to potential students and their parents.

Project Highlights

Brand Strategy

Messaging Strategy

Digital & Print Advertising

Marketing Materials

More through the doors

St. Louis parents have a lot of choices for their children’s education. How do you make one school’s message stand out? We developed a digital advertising strategy that paired tailored messages with specific audiences. This served as a hardworking extension of their elevated brand platform, leading to increased open house attendance and general inquiries.

University College Campaign

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A Smarter Message

One of the oldest continuing education programs in the country, Washington University’s University College needed a campaign strategy that would position the school as the Smartest Choice for continuing education. The resulting campaign combined bold and catchy messaging with beautiful design to raise the bar for the school’s brand. Through video, radio, print and digital media, our collaborative efforts helped increase the school’s enrollment numbers.

Project Highlights

brand Strategy

content strategy

web & digital Strategy

advertising

video

 

Magnetize developed distinct radio spots based on the campaign’s target audiences. Listen below.

Olin Celebration Weekend

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Communicating Clearly

When the Olin Business School consolidated its alumni events into a single weekend, they needed smart content strategy and clean design to help attendees explore the wide range of events and activities. The Magnetize team developed a suite of communications that not only explained this new approach to the event, but created excitement and buzz for the weekend that resonated with a wide range of age groups.

Project Highlights

Identity design

content Strategy

Event Marketing

wayfinding

“Magnetize’s approach to information organization was just what we needed for this complicated project. You found a way to be inclusive of a very large age group, which is traditionally difficult to market to collectively. It made a direct impact on participation.”

Sarah G., Marketing Manager