Archive for the ‘Event Marketing’ Category

Macon-Atlanta Bank Checking Accounts

Posted by Chris Spurlock

For Any Point in Your Life

As Macon-Atlanta State Bank continues to evolve its product offerings, they look to Magnetize to develop product designs that align with their brand. Their new line of checking products was all about deposit accounts that meet customers wherever they are in life. Inspired by the bank’s “Drop Pin” brand icon, our team created a line of product names that are not only closely tied to the bank’s brand, but reflect a key aspect of each product.

Project Highlights

Brand strategy

messaging strategy

advertising

graphic design

Rolling it Out

Our creative work went beyond product naming, developing a wide range of consumer-facing communications, published across channels that included in-branch signage, and traditional and digital advertising. The result is a product line designed around brand cohesiveness and purpose that shows the proof of this bank’s promise in its products.

Bank of Franklin County Marketing

Posted by Chris Spurlock

Cohesive Campaigns

A strong brand narrative should rely on its collective communications, built on a cohesive platform that leaves room for targeted visuals and narrative when needed. From promotional campaigns to advertising efforts, we’ve worked closely with Bank of Franklin County to deliver engaging materials that serve up their brand promise across multiple channels throughout the community.

Project Highlights

campaign strategy

messaging strategy

digital marketing

advertising

Cross-channel Branch Expansion

A community bank brand relies on multiple tactics to ensure continued exposure to their target audiences. As Bank of Franklin County continues to adapt and expand its physical presence, we in turn re-align our strategic recommendations to include a variety of traditional and digital channels to maximize exposure to their markets.

Bank of Franklin County Communications

Posted by Chris Spurlock

Go for the Gold

Magnetize continues to provide specific event and initiative support for the bank, crafting custom messaging and concepts that work as an extension of their friendly brand promise. This Olympic-themed employee promo helped reinforce the bank’s mission for the staff — a fun reminder of why their customers choose their bank over others.

Project Highlights

Campaign strategy

Messaging strategy

illustration

Bank of Franklin County Brand

Posted by Chris Spurlock

A Brand New Bank

Founded in 2000, Bank of Franklin County sought a new brand position that highlighted its friendly values, modern conveniences and ongoing commitment to the community. Our team began the project by conducting research and brand analysis. Based on our findings, we crafted “Nice to Know,” an approachable and confident tagline that reflects the culture of this community bank.

Project Highlights

Brand strategy

web & digital strategy

content strategy

advertising

event marketing

illustration

video

Sharing a Story

Expanding on the friendliness and warmth of the tagline, our design team created a new brand look that uses inviting fonts and colors alongside interesting patterns. The mix of traditional and contemporary cues results in a comfortable brand experience anchored by modern banking amenities. Beautiful original photography and thoughtfully crafted collateral tell the story of the authentic relationships the bank staff have with their customers, while whimsical animation in TV and social video assets captures their friendliness and easy way of doing business.

To Be Frank

True community banking is all about relationships, so we created “Frank,” the Bank of Franklin County mascot. This friendly young face beneath the “F” styled hair is the brand avatar that personifies the “Nice to Know” promise in retail merchandising and digital communications. Our creative team continues to develop Frank’s character to support the bank’s deepening engagement in the communities they serve.

“Magnetize has been instrumental in the creation of a full design and brand identity project for our bank. The quality of work and, most importantly, the personal attention and customer service we receive makes this a true partnership.”
Lesley L., Marketing Director

Friendly & Approachable

In Franklin County, Missouri, banking is done differently. Tellers remember your name. Bankers are your neighbors. To embrace that philosophy, we chose a warm and inviting color palette for the brand, one that reflected the warm and friendly environment Bank of Franklin County offers its customers.

Byrne & Jones Construction

Posted by Chris Spurlock

Supporting an ever-expanding brand

What started as a driveway sealing company in 1976, Byrne & Jones Construction has grown into one of the largest civil construction firms in the Midwest, with service lines that include asphalt, microsurfacing, sports surfaces and soil stabilization Magnetize has a long-standing relationship with this legacy brand, supporting its continued expansion into several national markets with a variety of marketing and sales collateral.

Project Highlights

Graphic design
Business collateral
Marketing materials
Event marketing

Promoting a culture of safety

The team at Byrne & Jones wanted to increase company-wide understanding of the importance of maintaining a high standard of safety. We worked to create communications that connected office and field employees through tactics that included hard hat stickers, recognized achievements and training, pocket cards encouraging participation in daily wellness exercises, and safety observation cards that allowed their team to easily report and identify potential hazards.

Siteman Cancer Center Expansion

Posted by Hannah Miller

Caring for Communities

Siteman Cancer Center has relied on members of our team since opening their first facility in 1999. Now a recognized national leader in cancer research and treatment, Siteman has expanded with satellite locations across the St. Louis region, furthering its mission to bring accessible, world-class care to its patients. For each of these efforts, Siteman partnered with Magnetize to create a campaign and messaging strategy that would engage with each specific audience about the new facilities.

Project Highlights

brand strategy

identity design

event marketing

advertising

video

Environmental design

RGAx Fit Life Covered

Posted by Chris Spurlock

Startup Mentality,
Startup Pace

RGAx, the “innovation accelerator” arm of insurance provider RGA, challenged Magnetize to increase the visibility of its Fit Life Covered initiative, which sought to engage and market services to CrossFit athletes. We were eager to help. Knowing there was a finite timeline to make some big changes, we rolled up our sleeves and dug in immediately, crafting a digital, content and graphic strategy that was responsive and engaged with the target audience.

Project Highlights

Web & digital strategy

identity design

advertising

content strategy

Video

experiential marketing

lead generation

A Modular, Iterative Process

We built an aggressive project schedule based on agile methodology, which allowed for uninhibited strategic and creative thinking. In less than three months, our team mobilized to produce and execute a large range of tactics — which included digital display retargeting ads, instream ads, an optimized lead-generating landing page, web app integration, video content, social media plan, assets and content, email nurturing campaigns and experiential event marketing with coordinated response mechanisms.

Digital Strategy, Optimized

We started with a strong tone. Bold. Direct. Befitting the physical and mental fortitude of the intended audience. This paired with a strategy that infused SEO-optimized messaging into every element — leveraging specific and direct calls to action for cross-channel promotion, and providing comprehensive owned social media support.

We also updated and unified Fit Life’s brand aesthetic, which standardized the user experience throughout the customer journey. We then developed a guide that framed best use practices for the RGAx project team, to ensure all touchpoints with the brand were consistent and cohesive.

Conversion Creation

One word or one button can make all the difference. We optimized the online experience, adjusting form fields and the flow of content until the process was comfortable and user friendly. This began with a full redesign of the current site and continued throughout the project as testing led to continual adjustments and improvements.

Experiential Marketing
Gets a Workout

The pinnacle of this collaboration was crafting a strong presence for Fit Life Covered at the annual CrossFit Games. The dynamic graphic experience we crafted utilized photo walls, video interaction and social share opportunities. Lead generation was built into gated giveaways that included custom designed t-shirts and AMRAP chips and event-specific contests. By using provided RFID technology, we were able to customize follow-up emails to encourage more brand interaction.

The result? Social engagement during the games was 4x more than average weekly online engagement. Smart use of hashtags during the games also generated a significant increase in Instagram interaction.

Barnes-Jewish Hospital Brain Works

Posted by Chris Spurlock

Brand for Thought

Washington University and Barnes-Jewish Hospital’s annual BrainWorks event is a fun and informative evening that celebrates all the complexities of the human brain — and the innovative technology and therapies their leading neurology team offers. We developed a look that aligned with this innovative feel, using modern colors and graphics that translated into engaging digital, motion and print materials.

Project Highlights

event marketing

Identity design

video

illustration

Bank of Franklin County

Posted by Chris Spurlock

A Brand New Bank

Bank of Franklin County sought a new brand position that highlighted its friendly values, modern conveniences and ongoing commitment to the community. Our team crafted “Nice to Know,” an approachable and confident tagline, which we paired with a fresh brand look that embraced their role as a modern community bank.

Project Highlights

Brand strategy

web & digital strategy

content strategy

advertising

event marketing

illustration

video

“Magnetize has been instrumental in the creation of a full design and brand identity project for our bank. The quality of work and, most importantly, the personal attention and customer service we receive makes this a true partnership.”
Lesley L., Marketing Director

Friendly and Approachable

In Franklin County, Missouri, banking is done differently. Tellers remember your name. Bankers are your neighbors. To embrace that philosophy, we chose a warm and inviting color palette for the brand, one that reflected the warm and friendly environment Bank of Franklin County offers its customers.

Go for the Gold

Magnetize continues to provide specific event and initiative support for the bank, crafting custom messaging and concepts that work as an extension of their friendly brand promise. This Olympic-themed employee promo helped reinforce the bank’s mission for the staff — a fun reminder of why their customers choose their facility over others.

BJC Mobile Health Fair

Posted by Chris Spurlock

Come One, Come All!

BJC St. Charles County, our longtime client, challenged Magnetize to transform an empty space (in the form of a mobile event trailer) into an interactive, consumer-friendly experience that combined entertainment, health care education and promotion of everything BJC offers the community.

Project Highlights

brand Strategy

content strategy

web & digital strategy

illustration

identity design

event marketing

Advertising

A Carefully Crafted Experience

Working collaboratively with our client and vendor partners, our creative team built this engaging, modern experience with a look inspired by a vintage state fair. The combination of hand-drawn illustrations, classic typography and layered colors exudes a friendly and relaxed vibe. In each activity, we wove in subtle promotion of hospital service lines, making this a hardworking and memorable touch point in the consumer journey.

Traditional Meets Digital

Beyond making it approachable and fun, we also needed to create digital experiences that encouraged interaction and drove new patient leads for BJC. These touch points were built into every part of the experience: From uploading photos and kids’ drawings to a custom-built microsite to filling out a form after a health quiz — the interactions were seamlessly woven into multiple elements. Digital integration included links to the hospital CRM, a microsite for contest winners, a Snapchat geofilter and gated wifi.

Following Up on the Fun

So what happens after the fair? We made the follow up conversation with BJC easy and natural. Incentives like free cookbooks, online classes and event registration helped capture emails via online forms. Working with our client, we also utilized proven experiential marketing tactics like contests and kids’ coloring pages, which drove users to a mobile-optimized microsite that highlighted winners and shared photos of the event.

Olin Celebration Weekend

Posted by Hannah Miller

Communicating Clearly

When the Olin Business School consolidated its alumni events into a single weekend, they needed smart content strategy and clean design to help attendees explore the wide range of events and activities. The Magnetize team developed a suite of communications that not only explained this new approach to the event, but created excitement and buzz for the weekend that resonated with a wide range of age groups.

Project Highlights

Identity design

content Strategy

Event Marketing

wayfinding

“Magnetize’s approach to information organization was just what we needed for this complicated project. You found a way to be inclusive of a very large age group, which is traditionally difficult to market to collectively. It made a direct impact on participation.”

Sarah G., Marketing Manager

BJC Hospice

Posted by Hannah Miller

Celebrating Life

To create a new brand identity for BJC Hospice, Magnetize developed a design and messaging strategy that offered a concise expression of their purpose with warmth, sincerity and confidence. The tagline “Every Moment” emerged alongside new logos for BJC Hospice and Evelyn’s House, their new hospice home — all thoughtfully crafted to match the comfort BJC Hospice’s caring team provides so many patients and families.

Project Highlights

Brand strategy

identity design

content strategy

content development

“We appreciated the time you spent learning how to best approach this emotional and sensitive topic, which is reflected in the beautiful outcome. It’s an extreme pleasure to work with a team that listens to what is said and what is not said and blends it into who you are.”

Barbara W., RN, Director of BJC Hospice