Archive for the ‘Illustration’ Category

MA Bank Rebrand

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Macon-Atlanta State Bank is Now MA Bank

After a 127-year history and recent changes in products and services, Macon-Atlanta State Bank realized it was time to reposition itself as a modern community bank. The brand would need to attract new customers while reassuring existing customers that this is still their bank — still their banking team. Revisiting a recommendation we proposed a few years ago, it was decided to change the name to MA Bank and create a new brand identity.

Project Highlights

Brand strategy

Identity design

Marketing strategy

Content strategy

Business collateral

Web & digital strategy

Video

Moving a Legacy Forward without Losing Its History

Inspired by their agricultural roots and symbolizing bounty, the mark illustrates a wheat stock in a classic gold tone. Rendered in bold, geometric lines, this logo also symbolizes the stability of the bank and its role as a pillar of the community. The shorter MA Bank name was inspired by vernacular in the community and offers a more authentic presentation of this friendly brand.

Communicating Changes to Their Neighbors

Breaking ground on a new branch in neighboring Monroe City, Mo. expedited the need for this new brand position and a rollout strategy. Magnetize developed a campaign that clearly communicated the changes to the region in a reassuring and informative tone.

Goldfarb Magazine

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Establishing a strong framework

Using publication design best practices, the Magnetize team revamped the Goldfarb School of Nursing magazine, which is distributed to alumni, students, donors and other members of this prestigious nursing school community. Our team implemented standard type styles for recurring articles and sections, along with a flexible grid. This allowed feature stories to shine with high impact design and created a publication experience that was anything but traditional.

Full content creation and support

Our team of copywriters provided complete editorial support for Goldfarb Magazine. We worked with the client’s marketing team on content strategy and planning, and interview coordination. Based on the content plan and interviews, our team write both the feature stories and recurring sections. The result is a book with a strong, cohesive voice.

Macon-Atlanta Bank Checking Accounts

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For Any Point in Your Life

As Macon-Atlanta State Bank continues to evolve its product offerings, they look to Magnetize to develop product designs that align with their brand. Their new line of checking products was all about deposit accounts that meet customers wherever they are in life. Inspired by the bank’s “Drop Pin” brand icon, our team created a line of product names that are not only closely tied to the bank’s brand, but reflect a key aspect of each product.

Project Highlights

Brand strategy

messaging strategy

advertising

graphic design

Rolling it Out

Our creative work went beyond product naming, developing a wide range of consumer-facing communications, published across channels that included in-branch signage, and traditional and digital advertising. The result is a product line designed around brand cohesiveness and purpose that shows the proof of this bank’s promise in its products.

Macon-Atlanta Bank Brand Strategy

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Making 1893 Fresh Again

Over its 125+ year history, Macon-Atlanta State Bank has cemented its role as a true community bank in northeastern Missouri. As larger national and regional banks began to encroach upon their market, they wisely adapted to the times, offering their customers all of the modern banking conveniences necessary to compete. But they needed a brand makeover that would resonate with new customers — and they requested we do this without changing their legacy logo.

Project Highlights

Brand strategy

messaging strategy

advertising

graphic design

It All Happens Here

The Magnetize team conducted research and a competitive analysis to create a strategic framework for the brand. Our findings revealed an approach to doing business that just simply could not be found anywhere else in the community. It began in the 1890’s when founder Jett Dearing rode on horseback to sell bank stock to area farmers. And that community spirit continues today as the Macon-Atlanta team makes financial recommendations based on how well they know their customers. Our creative team recommended a brand position that celebrated this relationship, which inspired the tagline “It All Happens Here.”

Bringing Community Back to Banking

Soon after the rebrand, Macon-Atlanta State Bank acquired a branch from a regional competitor in the nearby community of Monroe City, MO. The first order of business was to create a “bank branch transition toolkit” for existing employees who would now be working for Macon-Atlanta State Bank. The Magnetize team put its extensive employee communications expertise to use, creating a guide that would help the new team feel like valued employees and trusted brand ambassadors. We also developed a comprehensive suite of branch communications to support the bank as it arrived in this new community.

Bank of Franklin County Communications

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Go for the Gold

Magnetize continues to provide specific event and initiative support for the bank, crafting custom messaging and concepts that work as an extension of their friendly brand promise. This Olympic-themed employee promo helped reinforce the bank’s mission for the staff — a fun reminder of why their customers choose their bank over others.

Project Highlights

Campaign strategy

Messaging strategy

illustration

Bank of Franklin County Brand

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A Brand New Bank

Founded in 2000, Bank of Franklin County sought a new brand position that highlighted its friendly values, modern conveniences and ongoing commitment to the community. Our team began the project by conducting research and brand analysis. Based on our findings, we crafted “Nice to Know,” an approachable and confident tagline that reflects the culture of this community bank.

Project Highlights

Brand strategy

web & digital strategy

content strategy

advertising

event marketing

illustration

video

Sharing a Story

Expanding on the friendliness and warmth of the tagline, our design team created a new brand look that uses inviting fonts and colors alongside interesting patterns. The mix of traditional and contemporary cues results in a comfortable brand experience anchored by modern banking amenities. Beautiful original photography and thoughtfully crafted collateral tell the story of the authentic relationships the bank staff have with their customers, while whimsical animation in TV and social video assets captures their friendliness and easy way of doing business.

To Be Frank

True community banking is all about relationships, so we created “Frank,” the Bank of Franklin County mascot. This friendly young face beneath the “F” styled hair is the brand avatar that personifies the “Nice to Know” promise in retail merchandising and digital communications. Our creative team continues to develop Frank’s character to support the bank’s deepening engagement in the communities they serve.

“Magnetize has been instrumental in the creation of a full design and brand identity project for our bank. The quality of work and, most importantly, the personal attention and customer service we receive makes this a true partnership.”
Lesley L., Marketing Director

Friendly & Approachable

In Franklin County, Missouri, banking is done differently. Tellers remember your name. Bankers are your neighbors. To embrace that philosophy, we chose a warm and inviting color palette for the brand, one that reflected the warm and friendly environment Bank of Franklin County offers its customers.

North County, Inc.

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Authentic & Inspiring

Working alongside regional development organization North County Inc. and its multiple stakeholder groups, Magnetize developed an engaging and fresh brand platform that embraced the authentic stories of people and places that define North St. Louis County. After an in-depth discovery and research phase, we developed a creative, messaging and marketing strategy that aimed to inspire existing residents, while working to attract new residents and businesses to North County St. Louis. This involved collaborating with a wide variety of NCI’s existing vendor partnerships, to ensure the project stayed on track, on time and in budget.

Project Highlights

brand & Messaging strategy

Web & Digital strategy

messaging strategy

Photography

Video

Event Marketing

Branding a Place

Ultimately, one of NCI’s primary goals is to attract new businesses and residents to the area — to find their “True North.” By telling authentic stories that highlight stories of community, tourism, neighborhoods and commerce, a genuine and positive narrative will begin to emerge.

An illustrated map was developed as an anchor campaign image and graphic. The custom hand-drawn icons represent places and attractions that are special to the communities in North County, which when combined  with the authentic stories of community members and businesses paints a diverse and dynamic picture.

Spread the Word

One of our desired outcomes of this campaign was to develop a position that was broad enough to speak to a wide variety of personas and audiences, and evolve along with the campaign over several years. Using a mix of owned and paid campaign channels, we built specific, sustainable frameworks to spread the True North message. This included a variety of digital and traditional mediums, with the goal of driving the best possibility for exposure.

“Magnetize did an incredible job of navigating our complex stakeholder environment while providing spot-on creative and strategy. We’re confident the campaign they developed is going to help drive a fresh narrative.”

Rebecca Z., NCI President & CEO

The Healthy Schools Toolkit

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Finding People, Systems & Messages that Matter

As part of its mission to make communities healthier, inclusive and more sustainable, The Health Equity Works team at WashU’s Brown School wanted to help schools establish the best ways to support the health and well-being of their students and families. Magnetize partnered with the client to develop interactive ways to make 100+ pages of content engaging and user-friendly, to ensure the resulting document would be a highly useful tool for educators.

Project Highlights

Print Design

Content Strategy

Illustration

Publications

Interactivity

“Magnetize helped us transform a static, content-heavy document into something educators will really want to use and engage with. We couldn’t be happier with the result.”

Emily K., Project Coordinator

Systematic, Purposeful Design

Magnetize created a design framework and iconography system for the toolkit, in order to develop a visual language that would resonate with the user, providing natural engagement points throughout the document that would easily translate into web and other digital environments.

SWMW Law

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Breaking the corporate mold

SWMW Law has recovered more than $500 million on behalf of the victims of asbestos and other harmful products. As the firm continued to grow, they sought a refreshed brand that supported their mission to put people and families first. Magnetize developed a modern, crisp brand and identity, that paired seamlessly with their position “Because People Matter,” leveraging existing equity while exploring a warm, people-centric aesthetic that would set their brand apart from their corporate and traditional competitors

Project Highlights

Brand Strategy
Marketing Strategy
Content Strategy
Advertising
Photography
Video
Web & Digital Strategy

National Reach & Engagement

To help the firm identify more people that could benefit from their specific experience, Magnetize built a national, multi-channel marketing and advertising strategy that utilized a broad mix of traditional and digital media to create a comprehensive engagement platform. By developing specific personas and corresponding messages, the resulting tactics were targeted and robust.

Because People Matter.

Magnetize also worked with the firm to expand its mission statement into a strong messaging platform that focused on the people they help and their families. They do what they do every day Because Accountability Matters, Justice Matters, and most importantly, Because People Matter. This hierarchy enabled a broad range of uses for the message, and ensured a cohesive brand voice across platforms.

Geeding Construction

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Family Forward

How do you evolve a family brand into a corporate entity without losing its culture? Magnetize worked with Geeding Construction to solve this challenge — refreshing their look and messaging to leverage their existing equity while pushing their brand forward. The gritty and bold aesthetic paired with the confident “Pipeline Focused. People Driven.” line promises to attract new customers and partners.

 

Project Highlights

brand strategy

identity design

business collateral

Love, Metro

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Show the Love

Keeping tenants happy (especially during major construction projects) requires smart and  engaged thinking. When Metropolitan Flats began its full-scale renovation of its 200+ units and common spaces, they wanted a creative and fresh approach to the “under construction” message. Our solution? A transition brand that wooed the tenants, letting them know it would all be OK.

 

Project Highlights

brand strategy

identity design

environmental design

business collateral

illustration

Metropolitan Flats

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Rising to the Occasion

Positioning starts with knowing your audience. When the Metro Lofts residential development in bustling Central West End in St. Louis needed a refreshed brand to align with its updated name and finishes, Magnetize worked to elevate the property’s appeal — with a modern look that would complement the textures of the building and attract young professionals who work on the adjacent health care campus.

 

Project Highlights

brand strategy

identity design

environmental design

business collateral

illustration

Grand Flats

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Authentically Urban

This new residential development, nestled in one of St. Louis’ busiest entertainment corridors, needed a fresh and vibrant brand to attract young professionals. Magnetize created a look that embraced the simple, clean lines of the building and the modern amenities of the units. The fresh and vibrant colors and strong typography accent the structure’s bold and modern statement.

 

Project Highlights

brand strategy

identity design

environmental design

business collateral

illustration

The Dorzé

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Past, Meet Present

Design-build firm Blackline challenged Magnetize to create a brand and identity for its new residential development that would celebrate the building’s unique history and its new, modern interior. The ornate stonework of the building inspired the brand’s linework, while the name of the property, The Dorzé, drew inspiration from the building’s original occupant, the Dorr Zeller Catering Company.

 

Project Highlights

brand strategy

identity design

environmental design

business collateral

illustration

Grace Hill Brand & Communications

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Everyday Opportunity

As a nonprofit focused on creating a strong, self-sustaining St. Louis, Grace Hill wanted a brand refresh that would engage and inspire neighbors, families and potential donors alike. We started by developing the line “Everyday Opportunity,” which captures the mission and possibilities this important organization provides. The accompanying logo works as a natural extension of this brand position, inspired by hope and promise of a better tomorrow.

Project Highlights

brand strategy

web & digital strategy

publications

Content strategy

identity design

photography

fundraising

Collaborative Communications

Our team has collaborated with Grace Hill on a broad range of multi-faceted, ongoing communications to support its programs and fundraising efforts. This work has included social/digital campaigns, direct mail and publications. One highlight is their Annual Report to the Community, which celebrates the year’s successes with messages and images of hope. The bright colors, candid photography and bold typography are all a seamless extension of their brand — inspired by the positive impact Grace Hill has on so many families.

A Growing Understanding

In order to have anyone buy into an idea, especially one that calls for monetary giving, they have to understand who we are, what we do, and why their help or donation is impactful. We used a local approach, as Grace Hill serves those throughout the St. Louis city, but we also presented a big picture idea with Grace Hill’s partnership with Head Start, a national organization. Specified targeted allowed us to target a variety of people (ages, locations, affinities, etc.) while keeping our demographic relevant and wide spread based on likelihood to donate.

Facebook:
New Page Likes: 88
Average Post Likes: 38

 

Instagram:
New Followers: 12
Average Post Likes: 127

Total Giving:
545% increase over previous appeal

“You have always taken great care to understand the nuances of our mission and values, and give our brand that same level of thoughtful attention.”

Laura K., Interim President

Arterra

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An Urban Standout

When Altus Properties began development on Arterra, a luxury high-rise in Kansas City’s Crossroads Arts District, they sought a compelling brand that would complement the vibrant, eclectic neighborhood. Our team immersed ourselves in the environment, ultimately crafting the position Authentically Urban, reflective of the building’s unique architecture and dynamic surroundings. Inspired by an artist’s signature and by constructing a mixture of mediums — photography, pastels, paint and ink — into a distinct brand pattern, the result is an aesthetic that blends local art and urban culture with relaxed sophistication.

2020 National SMPS Marketing Communication Award Finalist

Project Highlights

brand strategy

identity design

environmental design

business collateral

illustration

“Magnetize really took the time to consider the larger context of this project and how to best connect with potential tenants. They delivered a highly functional, beautiful brand that helped make this property a standout.”

Josh U., Managing Director, Development

Barnes-Jewish Hospital Brain Works

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Brand for Thought

Washington University and Barnes-Jewish Hospital’s annual BrainWorks event is a fun and informative evening that celebrates all the complexities of the human brain — and the innovative technology and therapies their leading neurology team offers. We developed a look that aligned with this innovative feel, using modern colors and graphics that translated into engaging digital, motion and print materials.

Project Highlights

event marketing

Identity design

video

illustration

Graybar Communications

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Making It Modern

Graybar Electric Company wanted their communication materials to reflect the innovation and efficiency they deliver to customers. Magnetize responded with a simplified and modern design system, enabling this industry leader to communicate with agility and confidence.

Project Highlights

Brand Strategy

Identity Design

Advertising

Publications

Illustration

Content Strategy, Reinvigorated

Reworking Graybar’s existing content strategy, our approach was to create a compelling, consistently engaging narrative. Using this framework, our team has successfully weaved their mission, vision and values throughout every page. This often overlooked yet so important message is no longer just highlighted, but guides the reader through the narrative. We pair this reinvigorated content with striking photography of Graybar employees sharing stories of how they live the mission, vision and values in their everyday work.

Celebrating a Rich Tradition

Graybar’s Outlook is one of the oldest internal company publications in the country — its first issue printing in 1936. Magnetize redesigned this employee-loved quarterly to have a more “chunky” content style that invites readers to pick and choose sections of interest, versus reading long-form narrative front-to-back. Each spread is designed to provide a compelling entry point into the magazine, although we hear many employees still enjoy reading Outlook front-to-back. The reimagined publication was also recognized by the Hermes Creative Awards, an international design competition, as 2016 Platinum Winners.

“As an employee-owned company, the Outlook is a critical part of Graybar’s culture. The team at Magnetize continues to help improve the quality of the magazine while preserving its legacy at our company.”

Tim S., Corporate Communications Manager

Bank of Franklin County

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A Brand New Bank

Bank of Franklin County sought a new brand position that highlighted its friendly values, modern conveniences and ongoing commitment to the community. Our team crafted “Nice to Know,” an approachable and confident tagline, which we paired with a fresh brand look that embraced their role as a modern community bank.

Project Highlights

Brand strategy

web & digital strategy

content strategy

advertising

event marketing

illustration

video

“Magnetize has been instrumental in the creation of a full design and brand identity project for our bank. The quality of work and, most importantly, the personal attention and customer service we receive makes this a true partnership.”
Lesley L., Marketing Director

Friendly and Approachable

In Franklin County, Missouri, banking is done differently. Tellers remember your name. Bankers are your neighbors. To embrace that philosophy, we chose a warm and inviting color palette for the brand, one that reflected the warm and friendly environment Bank of Franklin County offers its customers.

Go for the Gold

Magnetize continues to provide specific event and initiative support for the bank, crafting custom messaging and concepts that work as an extension of their friendly brand promise. This Olympic-themed employee promo helped reinforce the bank’s mission for the staff — a fun reminder of why their customers choose their facility over others.

Koman

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Reaching Brand New Heights

It can start with a name (or a letter). When real estate developer The Koman Group shortened their name to “Koman,” they needed a reinvigorated brand that matched their bold and intrepid approach to business. Magnetize’s creative team took graphic inspiration from the strong architectural lines and modern shapes of the letter K — to create a cohesive visual concept that captures Koman’s reputation as a trendsetting force in urban development. After crafting the tagline “Investment with Intent,” our content strategy team developed a platform built around active words that captured their built projects.

Project Highlights

brand strategy

identity design

web & digital strategy

environmental design

illustration

business collateral

“Magnetize truly engaged us to understand what we’re all about, which isn’t always easy. They created such an accurate expression of our brand.”

Jason B., President

BJC Mobile Health Fair

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Come One, Come All!

BJC St. Charles County, our longtime client, challenged Magnetize to transform an empty space (in the form of a mobile event trailer) into an interactive, consumer-friendly experience that combined entertainment, health care education and promotion of everything BJC offers the community.

Project Highlights

brand Strategy

content strategy

web & digital strategy

illustration

identity design

event marketing

Advertising

A Carefully Crafted Experience

Working collaboratively with our client and vendor partners, our creative team built this engaging, modern experience with a look inspired by a vintage state fair. The combination of hand-drawn illustrations, classic typography and layered colors exudes a friendly and relaxed vibe. In each activity, we wove in subtle promotion of hospital service lines, making this a hardworking and memorable touch point in the consumer journey.

Traditional Meets Digital

Beyond making it approachable and fun, we also needed to create digital experiences that encouraged interaction and drove new patient leads for BJC. These touch points were built into every part of the experience: From uploading photos and kids’ drawings to a custom-built microsite to filling out a form after a health quiz — the interactions were seamlessly woven into multiple elements. Digital integration included links to the hospital CRM, a microsite for contest winners, a Snapchat geofilter and gated wifi.

Following Up on the Fun

So what happens after the fair? We made the follow up conversation with BJC easy and natural. Incentives like free cookbooks, online classes and event registration helped capture emails via online forms. Working with our client, we also utilized proven experiential marketing tactics like contests and kids’ coloring pages, which drove users to a mobile-optimized microsite that highlighted winners and shared photos of the event.

St. Louis Children’s Hospital Infographic

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Playful… and Hardworking

Children’s Hospital engaged Magnetize to develop an information graphic to share its efficiency improvement effort with 3,000+ employees. The resulting graphic embraced the playful Children’s brand, while delivering complex and multi-layered information about the process.

Project Highlights

content Strategy

Internal communications

illustration 

 

BJC Hospice

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Celebrating Life

To create a new brand identity for BJC Hospice, Magnetize developed a design and messaging strategy that offered a concise expression of their purpose with warmth, sincerity and confidence. The tagline “Every Moment” emerged alongside new logos for BJC Hospice and Evelyn’s House, their new hospice home — all thoughtfully crafted to match the comfort BJC Hospice’s caring team provides so many patients and families.

Project Highlights

Brand strategy

identity design

content strategy

content development

“We appreciated the time you spent learning how to best approach this emotional and sensitive topic, which is reflected in the beautiful outcome. It’s an extreme pleasure to work with a team that listens to what is said and what is not said and blends it into who you are.”

Barbara W., RN, Director of BJC Hospice

Brown School of Social Work

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For the Sake of All

For the Sake of All is a multidisciplinary project that focuses on promoting the health and well-being of African Americans in St. Louis. Magnetize created a community report for a conference that featured detailed infographics, which required complex visual thinking and information design. This important work was also featured in a public television forum and educational videos, for which we provided design and illustration support.

Project Highlights

Brand Identity

Publication design

illustration

infographics

video design

“Magnetize helped us to tell the story of disparities in St. Louis in an engaging and accessible way. They were able to translate our research and data into materials that could be used by a wide and diverse audience. We have been incredibly impressed by their work.”

Dr. Jason P., Assistant Professor

Animation that Moves Us

Working in partnership with our local PBS station, KETC Channel 9, our creative team provided illustration and art direction to bring detailed infographics to life in the form of a video. This created another impactful avenue for the Brown School of Social Work to share their valuable research with the St. Louis community.