Archive for the ‘Publications’ Category

Honor Roll Magazine

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Honoring Those Who Give

Each year, the Foundation for Barnes-Jewish Hospital publishes a book to honor donors. More than a list, the Honor Roll features inspiring stories on the impact of kindness and world-class medical care. For many donor families, this book is a tribute to loved ones, cherishing it for many years. For the 2019 edition, we set out to create a book worthy of this sentiment.

Project Highlights

messaging strategy

publication design

content development

photography

Sharing Their Stories

Four feature stories are highlighted with stunning studio portraits set against boldly colored backgrounds and superimposed with an inspiring keyword from that story. The classic typography and layout give the Honor Roll a high-end feel. The gold cover not only pays homage to the Foundation’s brand but makes a bright and hopeful statement.

Grace Hill Brand & Communications

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Everyday Opportunity

As a nonprofit focused on creating a strong, self-sustaining St. Louis, Grace Hill wanted a brand refresh that would engage and inspire neighbors, families and potential donors alike. We started by developing the line “Everyday Opportunity,” which captures the mission and possibilities this important organization provides. The accompanying logo works as a natural extension of this brand position, inspired by hope and promise of a better tomorrow.

Project Highlights

brand strategy

web & digital strategy

publications

Content strategy

identity design

photography

fundraising

Collaborative Communications

Our team has collaborated with Grace Hill on a broad range of multi-faceted, ongoing communications to support its programs and fundraising efforts. This work has included social/digital campaigns, direct mail and publications. One highlight is their Annual Report to the Community, which celebrates the year’s successes with messages and images of hope. The bright colors, candid photography and bold typography are all a seamless extension of their brand — inspired by the positive impact Grace Hill has on so many families.

A Growing Understanding

In order to have anyone buy into an idea, especially one that calls for monetary giving, they have to understand who we are, what we do, and why their help or donation is impactful. We used a local approach, as Grace Hill serves those throughout the St. Louis city, but we also presented a big picture idea with Grace Hill’s partnership with Head Start, a national organization. Specified targeted allowed us to target a variety of people (ages, locations, affinities, etc.) while keeping our demographic relevant and wide spread based on likelihood to donate.

Facebook:
New Page Likes: 88
Average Post Likes: 38

 

Instagram:
New Followers: 12
Average Post Likes: 127

Total Giving:
545% increase over previous appeal

“You have always taken great care to understand the nuances of our mission and values, and give our brand that same level of thoughtful attention.”

Laura K., Interim President

Brown School of Social Work

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For the Sake of All

For the Sake of All is a multidisciplinary project that focuses on promoting the health and well-being of African Americans in St. Louis. Magnetize created a community report for a conference that featured detailed infographics, which required complex visual thinking and information design. This important work was also featured in a public television forum and educational videos, for which we provided design and illustration support.

Project Highlights

Brand Identity

Publication design

illustration

infographics

video design

“Magnetize helped us to tell the story of disparities in St. Louis in an engaging and accessible way. They were able to translate our research and data into materials that could be used by a wide and diverse audience. We have been incredibly impressed by their work.”

Dr. Jason P., Assistant Professor

Animation that Moves Us

Working in partnership with our local PBS station, KETC Channel 9, our creative team provided illustration and art direction to bring detailed infographics to life in the form of a video. This created another impactful avenue for the Brown School of Social Work to share their valuable research with the St. Louis community.