Archive for the ‘Recruitment’ Category

Graybar Powering Trades

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Powering Trades

Jobs in construction trades are in high demand and offer outstanding opportunities. As a leader committed to the future of the industry and also committed to its communities, Graybar wanted to introduce a new scholarship program to help encourage students to enter into the trades. Magnetize partnered with Graybar to create a visually impactful campaign across print and digital that aligned with the brand and also inspired a new generation to build their future in construction trades.

Project Highlights

Name Development
Campaign Design
Digital Assets
Print Design
Templates

Edward Jones BOA Recruitment

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It All Adds Up

At Edward Jones, with each financial advisor (FA) comes the equally critical branch office administrator (BOA). As the face of any given branch, FAs need their BOAs to wear a multitude of hats. They are receptionists, administrators, motivators and/or business partners. To attract BOAs to the branches that aligned with their career aspirations, Magnetize developed a suite of recruitment templates catering to the unique needs of each financial advisor. Grounded in the established Edward Jones brand, our creative and messaging strategy had an interesting take on the perfect equation behind these important partnerships.

Project Highlights

Content strategy

Identity Design

Talent Engagement

Hoyleton Recruitment Campaign

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Where Purpose Meets Passion

Hoyleton’s work across southern Illinois continues to grow as it provides emotional and mental health services for every stage of youth and family development, assuring a brighter future for them. Magnetize partnered with Hoyleton to develop an employer brand that elevates its recruitment marketing efforts to attract and retain great talent, people who share the organization’s purpose and mission. The narrative and visual design plays off that united purpose to help those in the communities who need it most.

Project Highlights

Content strategy

Identity Design

Talent Engagement

Web & Digital

Connecting with Candidates

Our team developed a comprehensive multichannel recruitment campaign utilizing social, digital and print channels to connect with qualified candidates. The campaign was based on an awareness-first approach introducing Hoyleton to a new audience of job seekers, and pivoted to a position-specific strategy that highlighted Hoyleton staff stories.

Edward Jones TA Recruitment

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Finding Top Talent

At an organization as large as Edward Jones, finding top talent takes a lot of time and involves numerous touchpoints. In an effort to guide hiring leaders and keep candidates in the know, Magnetize developed a strategy and set of communications templates to standardize the process. The result? Supportive resources that make hiring easier and a candidate experience that speaks to the brand’s culture.

Project Highlights

Content strategy

Identity Design

Illustration

Talent Engagement

Web & Digital

Collaborating with Hiring Leaders

The Magnetize team identified an opportunity to align the Edward Jones talent acquisition team with the hiring leaders for which they source candidates. We created an interactive document to guide them through the process and identify specific leader touchpoints.

WASHU Internal Medicine

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Focused on collaboration

For the internal medicine program at the WashU School of Medicine, our team developed a recruiting platform that would not only honor their immersive approach to learning but also the Washington University and St. Louis community as a whole. The resulting position, “Here With Us,” and its associated materials emphasized the strong community of learning at WashU.

Project Highlights

Brand & Messaging Strategy

Talent Engagement

Graphic Design

Content Development

Photography

WashU PACS

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Recruiting with Purpose

A strong talent acquisition strategy is valuable to any employer, but it’s also becoming increasingly important in the competitive world of higher education as they recruit top students to their universities. For the audiology and deaf education programs at the WashU School of Medicine, they needed a platform that would not only sell their hands-on approach to learning but also the St. Louis community as a whole. The resulting position “Passion into Practice” and its associated materials leveraged the strong WashU brand while giving the programs their own voice and recruiting platform.

Project Highlights

Brand & Messaging Strategy

Talent Engagement

Graphic Design

Content Development

Photography

“We have a unique story to tell, and Magnetize captured it beautifully. It’s going to be a great vehicle for our recruiting efforts and we couldn’t be happier with their work.”

Beth E., Director, Finance and Student/Academic Affairs

Edward Jones IS Recruiting

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A Bold Recruiting Proposition

With more than more than 7 million clients in 14,000 locations, Edward Jones requires a robust information technology group to support its complex systems. Magnetize collaborated with their talent acquisition team to develop messaging and creative to attract top talent — with a bold call to action and creative interpretation of the Edward Jones brand. The result? A position, <Be Bold>, that cleverly blended technology imagery and catch phrases to drive interest.

Project Highlights

Content strategy

identity design

web & Digital strategy

campaign strategy

event marketing

Enterprise Car Sales Recruiting

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Let Me Talk to My Manager

The car sales industry isn’t what it used to be. Once the target of unflattering jokes, today’s salespeople are career professionals, focused on customer service. Enterprise Car Sales needed an impactful campaign that erased these lingering misconceptions and increased awareness of the exciting career opportunities within this reformed and growing sector of their business.

Project Highlights

Content Strategy

web & digital strategy

identity design

internal communications

recruiting

We Don’t Just Sell Cars

Enterprise Car Sales is a significant business unit within Enterprise Holdings. While rental or corporate are historically viewed as the most attractive divisions in which to work, Car Sales experienced double digit growth in 2015, and has continued on an upward trajectory. A career in Car Sales comes with the opportunity for tremendous growth, and the division needed a way for potential recruits to understand that with immediacy in this campaign.

External Message to Internal Mantra

From the beginning, our goal was to build a campaign that not only resonated with an external pool of candidates, but also established a framework for consistent and impactful internal communications and recruiting efforts. Previous materials were dated and disjointed, and didn’t properly align with the success, professionalism and consultancy of the Car Sales team.

A Hard-Working Campaign

Starting with a communications audit and stakeholder interviews, the result was a modular messaging platform that enabled immediate understanding of Car Sales career benefits — as well as tying into their concurrent consumer marketing campaign. Our creative made use of actual sales consultants and their personal stories. The photography is confident, direct and bold; and the subjects represent both the demographic of Car Sales associates and goals of potential hires.

We then extended the messaging and aesthetic across all channels and tactics, developing presentation materials, posters, event invitations, email marketing, and a comprehensive, downloadable guide for prospecting talent. Bonus: Car Sales elevated their division brand among broader Enterprise Holdings audiences, offering career opportunities and movement that aligned with Enterprise Holdings “promote from within” philosophy.

Edward Jones MBA Recruiting

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Accelerated Leadership Program

Edward Jones launched a new MBA rotational development program, which gave recent graduates an opportunity to work in multiple high-impact departments of their corporate headquarters. Over two years, these associates will experience a variety of roles and responsibilities, and upon completion, enter a leadership position. We developed a communication strategy that helped define the program’s framework and mirrored the multi-layered, fast-moving pace of the experience.

Project Highlights

content strategy

identity design

web & digital strategy

campaign strategy

event marketing