A Hard-Working Campaign
Starting with a communications audit and stakeholder interviews, the result was a modular messaging platform that enabled immediate understanding of Car Sales career benefits — as well as tying into their concurrent consumer marketing campaign. Our creative made use of actual sales consultants and their personal stories. The photography is confident, direct and bold; and the subjects represent both the demographic of Car Sales associates and goals of potential hires.
We then extended the messaging and aesthetic across all channels and tactics, developing presentation materials, posters, event invitations, email marketing, and a comprehensive, downloadable guide for prospecting talent. Bonus: Car Sales elevated their division brand among broader Enterprise Holdings audiences, offering career opportunities and movement that aligned with Enterprise Holdings “promote from within” philosophy.