Archive for the ‘Video’ Category

MA Bank Rebrand

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Macon-Atlanta State Bank is Now MA Bank

After a 127-year history and recent changes in products and services, Macon-Atlanta State Bank realized it was time to reposition itself as a modern community bank. The brand would need to attract new customers while reassuring existing customers that this is still their bank — still their banking team. Revisiting a recommendation we proposed a few years ago, it was decided to change the name to MA Bank and create a new brand identity.

Project Highlights

Brand strategy

Identity design

Marketing strategy

Content strategy

Business collateral

Web & digital strategy

Video

Moving a Legacy Forward without Losing Its History

Inspired by their agricultural roots and symbolizing bounty, the mark illustrates a wheat stock in a classic gold tone. Rendered in bold, geometric lines, this logo also symbolizes the stability of the bank and its role as a pillar of the community. The shorter MA Bank name was inspired by vernacular in the community and offers a more authentic presentation of this friendly brand.

Communicating Changes to Their Neighbors

Breaking ground on a new branch in neighboring Monroe City, Mo. expedited the need for this new brand position and a rollout strategy. Magnetize developed a campaign that clearly communicated the changes to the region in a reassuring and informative tone.

Macon-Atlanta Bank Checking Accounts

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For Any Point in Your Life

As Macon-Atlanta State Bank continues to evolve its product offerings, they look to Magnetize to develop product designs that align with their brand. Their new line of checking products was all about deposit accounts that meet customers wherever they are in life. Inspired by the bank’s “Drop Pin” brand icon, our team created a line of product names that are not only closely tied to the bank’s brand, but reflect a key aspect of each product.

Project Highlights

Brand strategy

messaging strategy

advertising

graphic design

Rolling it Out

Our creative work went beyond product naming, developing a wide range of consumer-facing communications, published across channels that included in-branch signage, and traditional and digital advertising. The result is a product line designed around brand cohesiveness and purpose that shows the proof of this bank’s promise in its products.

Bank of Franklin County Brand

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A Brand New Bank

Founded in 2000, Bank of Franklin County sought a new brand position that highlighted its friendly values, modern conveniences and ongoing commitment to the community. Our team began the project by conducting research and brand analysis. Based on our findings, we crafted “Nice to Know,” an approachable and confident tagline that reflects the culture of this community bank.

Project Highlights

Brand strategy

web & digital strategy

content strategy

advertising

event marketing

illustration

video

Sharing a Story

Expanding on the friendliness and warmth of the tagline, our design team created a new brand look that uses inviting fonts and colors alongside interesting patterns. The mix of traditional and contemporary cues results in a comfortable brand experience anchored by modern banking amenities. Beautiful original photography and thoughtfully crafted collateral tell the story of the authentic relationships the bank staff have with their customers, while whimsical animation in TV and social video assets captures their friendliness and easy way of doing business.

To Be Frank

True community banking is all about relationships, so we created “Frank,” the Bank of Franklin County mascot. This friendly young face beneath the “F” styled hair is the brand avatar that personifies the “Nice to Know” promise in retail merchandising and digital communications. Our creative team continues to develop Frank’s character to support the bank’s deepening engagement in the communities they serve.

“Magnetize has been instrumental in the creation of a full design and brand identity project for our bank. The quality of work and, most importantly, the personal attention and customer service we receive makes this a true partnership.”
Lesley L., Marketing Director

Friendly & Approachable

In Franklin County, Missouri, banking is done differently. Tellers remember your name. Bankers are your neighbors. To embrace that philosophy, we chose a warm and inviting color palette for the brand, one that reflected the warm and friendly environment Bank of Franklin County offers its customers.

Ranken Jordan

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Purposeful storytelling

As a pediatric bridge hospital, Ranken Jordan has a unique story to tell — providing therapy services and inpatient care for children transitioning from an acute hospital setting to home. Because families could spend a significant amount of time in the facility, they’re often apprehensive about the process. Partnering with Ranken Jordan’s development and operational teams, we created a series of videos that tell the story of existing patients and families to ease the mind of incoming patients, as well as educating donors and partnering health care facilities.

Project Highlights

Videography

Video Production

Animation Design

Content Strategy

“Magnetize has been able to tell our story in a way that appeals to both families of patients and potential donors, which isn’t always easy to do. They’ve done an excellent job understanding our vision and collaborating with our team.”

Steve L., Chief Development Officer

Concept > Reality

Magnetize worked alongside Ranken Jordan’s marketing team to provide comprehensive support for the video production — from initial concepts, storyboarding, script writing, interview facilitation, videography and art direction to animation and final production.

BJC Medical Group

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Building the BJC Medical Group Brand

Magnetize has had a longstanding relationship with BJC Medical Group, beginning with a full rebrand completed over ten years ago. While the brand has evolved, the focus of their communications has consistently been to acquire new patients from outside their own health system. We recently launched an awareness campaign with the goal of better connecting with consumers through brand differentiation and an expanded narrative. Utilizing focus group feedback, Magnetize developed a campaign with an emotional consumer connection. Beautiful videography, photography and striking headline copy combined to showcase a sense of comfort, support and confidence

Project Highlights

Brand Strategy

Advertising

Content Strategy

Video

Targeted Digital

A comprehensive and targeted digital campaign was deployed to support conversion goals. These audience specific ads drove to a landing page with an easy fill form and immediate response mechanism.

Reaching Further

Beautiful footage combined with touching voice overs, creating television spots that ran region wide, and expanded the campaign beyond traditional print and digital advertising.

Listen to the radio spot below.

Siteman Cancer Center Expansion

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Caring for Communities

Siteman Cancer Center has relied on members of our team since opening their first facility in 1999. Now a recognized national leader in cancer research and treatment, Siteman has expanded with satellite locations across the St. Louis region, furthering its mission to bring accessible, world-class care to its patients. For each of these efforts, Siteman partnered with Magnetize to create a campaign and messaging strategy that would engage with each specific audience about the new facilities.

Project Highlights

brand strategy

identity design

event marketing

advertising

video

Environmental design

RGAx Fit Life Covered

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Startup Mentality,
Startup Pace

RGAx, the “innovation accelerator” arm of insurance provider RGA, challenged Magnetize to increase the visibility of its Fit Life Covered initiative, which sought to engage and market services to CrossFit athletes. We were eager to help. Knowing there was a finite timeline to make some big changes, we rolled up our sleeves and dug in immediately, crafting a digital, content and graphic strategy that was responsive and engaged with the target audience.

Project Highlights

Web & digital strategy

identity design

advertising

content strategy

Video

experiential marketing

lead generation

A Modular, Iterative Process

We built an aggressive project schedule based on agile methodology, which allowed for uninhibited strategic and creative thinking. In less than three months, our team mobilized to produce and execute a large range of tactics — which included digital display retargeting ads, instream ads, an optimized lead-generating landing page, web app integration, video content, social media plan, assets and content, email nurturing campaigns and experiential event marketing with coordinated response mechanisms.

Digital Strategy, Optimized

We started with a strong tone. Bold. Direct. Befitting the physical and mental fortitude of the intended audience. This paired with a strategy that infused SEO-optimized messaging into every element — leveraging specific and direct calls to action for cross-channel promotion, and providing comprehensive owned social media support.

We also updated and unified Fit Life’s brand aesthetic, which standardized the user experience throughout the customer journey. We then developed a guide that framed best use practices for the RGAx project team, to ensure all touchpoints with the brand were consistent and cohesive.

Conversion Creation

One word or one button can make all the difference. We optimized the online experience, adjusting form fields and the flow of content until the process was comfortable and user friendly. This began with a full redesign of the current site and continued throughout the project as testing led to continual adjustments and improvements.

Experiential Marketing
Gets a Workout

The pinnacle of this collaboration was crafting a strong presence for Fit Life Covered at the annual CrossFit Games. The dynamic graphic experience we crafted utilized photo walls, video interaction and social share opportunities. Lead generation was built into gated giveaways that included custom designed t-shirts and AMRAP chips and event-specific contests. By using provided RFID technology, we were able to customize follow-up emails to encourage more brand interaction.

The result? Social engagement during the games was 4x more than average weekly online engagement. Smart use of hashtags during the games also generated a significant increase in Instagram interaction.

Barnes-Jewish Hospital Brain Works

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Brand for Thought

Washington University and Barnes-Jewish Hospital’s annual BrainWorks event is a fun and informative evening that celebrates all the complexities of the human brain — and the innovative technology and therapies their leading neurology team offers. We developed a look that aligned with this innovative feel, using modern colors and graphics that translated into engaging digital, motion and print materials.

Project Highlights

event marketing

Identity design

video

illustration

Bank of Franklin County

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A Brand New Bank

Bank of Franklin County sought a new brand position that highlighted its friendly values, modern conveniences and ongoing commitment to the community. Our team crafted “Nice to Know,” an approachable and confident tagline, which we paired with a fresh brand look that embraced their role as a modern community bank.

Project Highlights

Brand strategy

web & digital strategy

content strategy

advertising

event marketing

illustration

video

“Magnetize has been instrumental in the creation of a full design and brand identity project for our bank. The quality of work and, most importantly, the personal attention and customer service we receive makes this a true partnership.”
Lesley L., Marketing Director

Friendly and Approachable

In Franklin County, Missouri, banking is done differently. Tellers remember your name. Bankers are your neighbors. To embrace that philosophy, we chose a warm and inviting color palette for the brand, one that reflected the warm and friendly environment Bank of Franklin County offers its customers.

Go for the Gold

Magnetize continues to provide specific event and initiative support for the bank, crafting custom messaging and concepts that work as an extension of their friendly brand promise. This Olympic-themed employee promo helped reinforce the bank’s mission for the staff — a fun reminder of why their customers choose their facility over others.

University College Campaign

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A Smarter Message

One of the oldest continuing education programs in the country, Washington University’s University College needed a campaign strategy that would position the school as the Smartest Choice for continuing education. The resulting campaign combined bold and catchy messaging with beautiful design to raise the bar for the school’s brand. Through video, radio, print and digital media, our collaborative efforts helped increase the school’s enrollment numbers.

Project Highlights

brand Strategy

content strategy

web & digital Strategy

advertising

video

 

Magnetize developed distinct radio spots based on the campaign’s target audiences. Listen below.

Brown School of Social Work

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For the Sake of All

For the Sake of All is a multidisciplinary project that focuses on promoting the health and well-being of African Americans in St. Louis. Magnetize created a community report for a conference that featured detailed infographics, which required complex visual thinking and information design. This important work was also featured in a public television forum and educational videos, for which we provided design and illustration support.

Project Highlights

Brand Identity

Publication design

illustration

infographics

video design

“Magnetize helped us to tell the story of disparities in St. Louis in an engaging and accessible way. They were able to translate our research and data into materials that could be used by a wide and diverse audience. We have been incredibly impressed by their work.”

Dr. Jason P., Assistant Professor

Animation that Moves Us

Working in partnership with our local PBS station, KETC Channel 9, our creative team provided illustration and art direction to bring detailed infographics to life in the form of a video. This created another impactful avenue for the Brown School of Social Work to share their valuable research with the St. Louis community.