Archive for the ‘Web & Digital Strategy’ Category

LFCS Faithful Promises Campaign

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Sharing Stories of Promise

COVID-19 has brought its fair share of challenges, and in the midst of this pandemic, Lutheran Family and Children’s Services (LFCS) wanted to uplift their community and share stories that offered hope. OrgStory partnered with LFCS to develop a campaign that would highlight stories of change and hope, showcasing their impact to clients and donors. The goal was to remind them of the incredible work that LFCS promises to do every day to help families and children across Missouri.

Project Highlights

CAMPAIGN DEVELOPMENT

BRAND DESIGN

SOCIAL MARKETING

Staying Hopeful

With so much news taking over our feeds, we needed a way to make LFCS’ stories distinct and special through a unifying thread. The “faithful promises” tone and visual identity aligns with LFCS’ Christian commitment and hopeful spirit. Stories focus on their unwavering support of individuals seeking an array of social services, from adoption and foster care to parenting and behavioral health.

Telling Stories Through Social and Digital

The campaign is featured on multiple communications, such as donor appeals, newsletters and emails as well as LFCS’ social media. Users are driven to a dedicated page on their site where deeper stories and an opportunity to give lives.

MA Bank Rebrand

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Macon-Atlanta State Bank is Now MA Bank

After a 127-year history and recent changes in products and services, Macon-Atlanta State Bank realized it was time to reposition itself as a modern community bank. The brand would need to attract new customers while reassuring existing customers that this is still their bank — still their banking team. Revisiting a recommendation we proposed a few years ago, it was decided to change the name to MA Bank and create a new brand identity.

Project Highlights

Brand strategy

Identity design

Marketing strategy

Content strategy

Business collateral

Web & digital strategy

Video

Moving a Legacy Forward without Losing Its History

Inspired by their agricultural roots and symbolizing bounty, the mark illustrates a wheat stock in a classic gold tone. Rendered in bold, geometric lines, this logo also symbolizes the stability of the bank and its role as a pillar of the community. The shorter MA Bank name was inspired by vernacular in the community and offers a more authentic presentation of this friendly brand.

Communicating Changes to Their Neighbors

Breaking ground on a new branch in neighboring Monroe City, Mo. expedited the need for this new brand position and a rollout strategy. Magnetize developed a campaign that clearly communicated the changes to the region in a reassuring and informative tone.

Bank of Franklin County Community Campaign

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Being There For Each Other

Many small businesses have feared for their survival amid the COVID-19 pandemic, relying on the PPP loan program to keep them afloat. And while some big banks dropped the ball, community banks stepped up to the challenge. Assisting with more than 350 loans during the first wave, Bank of Franklin County wanted to launch an awareness campaign that would highlight the positive impact community banks like theirs have been able to make during these turbulent times.

Project Highlights

Campaign strategy

Content strategy

Copywriting

Web & digital strategy

Campaign development

Video

A Focus on Community

The campaign’s creative and messaging strategy acknowledged and embraced the evolving nature of relationships these days — physical distancing, mobile banking and virtual meeting. That even across these distances, Bank of Franklin County is who they’ve always been: a personal, community bank. Testimonials and photography from real businesses provided proof of the important role they played in supporting others in their community.

Reaching the Right People

It was important to get this message out into the region Bank of Franklin County so proudly serves. Utilizing a mix of traditional and digital channels, targeted and intent-based tactics, the campaign met current customers and the community where they were, with messages tailored to each unique audience journey.

“2020 presented a unique opportunity for community banks to shine. Magnetize helped us seize that moment with a campaign that put our brand promise in front of the right audiences, at the right time.”

Lesley L., Marketing Director

St. Andrew’s Charitable Foundation

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Replacing Traditional Fundraising

Seniors are some of the most vulnerable members of our community, and unfortunately, sometimes their needs for safety, security and comfort are forgotten. St. Andrew’s Charitable Foundation provides vital services to these individuals, who are even more at risk in the face of COVID-19. With its major fundraising events canceled, the organization had to adjust quickly to ensure funds were in place to continue supporting seniors when they needed it most. Instead of pursuing a virtual event platform, the organization opted to develop a multi-channel Campaign for Seniors, to remind the community that when they give, these seniors are remembered.

Project Highlights

Fundraising Campaign Strategy

Campaign Identity

Social Media

Campaign Management

Messaging Strategy + Copywriting

Video Production + Photography

Website Development

Meeting Donors Multichannel

Ensuring multiple touch points was key to the campaign’s strategy, providing a variety of avenues to share the stories that would inspire people to give. With the pandemic evolving almost daily, it was important that the tactics could too. Our team was able to safely capture individual senior stories via video, which were distributed via email/digital channels and connected to St. Andrew’s donor management system. Other traditional appeal efforts like direct mail were also employed, to optimize donor audience interaction with the materials.

Remembering Our Seniors, When It Matters Most

The campaign’s creative and messaging platform was inspired by the many roles older individuals have played throughout their lives: friend, caregiver, coworker, neighbor and more. The campaign line “When you give, I am remembered,” embodied this idea, and all the ways they’ve impacted our communities. By using a confident color palette and multi-layer pattern, we embraced this concept in both the visual elements and storytelling, celebrating everything that seniors are and continue to be.

Supporting Our Supporters

An important component of the fundraising campaign involved empowering St. Andrew’s board members and advocates to grow their network, and ultimately, fundraising opportunities. To support this effort, Magnetize developed a toolkit for each individual, which included a custom campaign website page that featured their photo and testimonial. We also created a communication playbook and templates to enable success through personal connection. Ultimately, these tactics were responsible for more than 80% of the campaign’s revenue.

“We had to act quickly to make sure we could support our seniors when they needed us most. Magnetize responded with a thoughtful and beautiful campaign that helped us exceed our goal. We’re very grateful to their whole team.”

Linda S.
Chief Development Officer, St. Andrew’s Charitable Foundation

Recreation Council Brand

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Recreation For All

For more than 30 years, the Recreation Council of Greater St. Louis has connected regional residents with physical and mental disabilities to activities and programs that enhance their quality of life. To better align their brand and communication platforms with their mission, our team developed an approachable brand identity that transcended audience type — appealing to a wide range of program participants and beautifully illustrating the value they provide to the St. Louis region.

Project Highlights

Brand Strategy

Messaging & Positioning

Identity Design

Website & UX Development

Leisure Without Limits

Inclusivity and access is at the heart of what the Recreation Council provides its clients. As we were developing the aesthetics of their brand, we also collaborated with the council to create a positioning line that felt both aspirational and immediate. The connection and joy that people get from recreational activities isn’t exclusive to able-bodied people, and “Leisure Without Limits” captures that spirit.

“The Magnetize & OrgStory team really understood how to blend smart creative with all the technical functionality we needed for our site — ensuring anyone who needed access to these programs would have it.”

Susan F., Executive Director

UX Built for Accessibility

A primary function of the council’s new website allows users to search for relevant activities and programs in their area. To ensure the highest levels of accessibility and an easily navigable site, our team made sure the design and user experience met the highest ADA standards. This included incorporating high levels of color contrast and adding keyboard accessible functions with clear hover states.

Honor Roll Magazine

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Honoring Those Who Give

Each year, the Foundation for Barnes-Jewish Hospital publishes a book to honor donors. More than a list, the Honor Roll features inspiring stories on the impact of kindness and world-class medical care. For many donor families, this book is a tribute to loved ones, cherishing it for many years. For the 2019 edition, we set out to create a book worthy of this sentiment.

Project Highlights

messaging strategy

publication design

content development

photography

Sharing Their Stories

Four feature stories are highlighted with stunning studio portraits set against boldly colored backgrounds and superimposed with an inspiring keyword from that story. The classic typography and layout give the Honor Roll a high-end feel. The gold cover not only pays homage to the Foundation’s brand but makes a bright and hopeful statement.

Macon-Atlanta Bank Checking Accounts

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For Any Point in Your Life

As Macon-Atlanta State Bank continues to evolve its product offerings, they look to Magnetize to develop product designs that align with their brand. Their new line of checking products was all about deposit accounts that meet customers wherever they are in life. Inspired by the bank’s “Drop Pin” brand icon, our team created a line of product names that are not only closely tied to the bank’s brand, but reflect a key aspect of each product.

Project Highlights

Brand strategy

messaging strategy

advertising

graphic design

Rolling it Out

Our creative work went beyond product naming, developing a wide range of consumer-facing communications, published across channels that included in-branch signage, and traditional and digital advertising. The result is a product line designed around brand cohesiveness and purpose that shows the proof of this bank’s promise in its products.

Franklin Mortgage

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Autonomous, but Aligned

Shortly after we created a new brand position and communications system for the Bank of Franklin County, the marketing team reached out for brand support with a new mortgage services subsidiary they planned to launch in O’Fallon, MO. The bank’s leadership wanted an identity for the mortgage group that would feel somewhat autonomous, but also have subtle connections with the main bank.

Project Highlights

brand strategy

messaging strategy

advertising

web & uX design

business collateral

Bank of Franklin County Marketing

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Cohesive Campaigns

A strong brand narrative should rely on its collective communications, built on a cohesive platform that leaves room for targeted visuals and narrative when needed. From promotional campaigns to advertising efforts, we’ve worked closely with Bank of Franklin County to deliver engaging materials that serve up their brand promise across multiple channels throughout the community.

Project Highlights

campaign strategy

messaging strategy

digital marketing

advertising

Cross-channel Branch Expansion

A community bank brand relies on multiple tactics to ensure continued exposure to their target audiences. As Bank of Franklin County continues to adapt and expand its physical presence, we in turn re-align our strategic recommendations to include a variety of traditional and digital channels to maximize exposure to their markets.

Bank of Franklin County Brand

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A Brand New Bank

Founded in 2000, Bank of Franklin County sought a new brand position that highlighted its friendly values, modern conveniences and ongoing commitment to the community. Our team began the project by conducting research and brand analysis. Based on our findings, we crafted “Nice to Know,” an approachable and confident tagline that reflects the culture of this community bank.

Project Highlights

Brand strategy

web & digital strategy

content strategy

advertising

event marketing

illustration

video

Sharing a Story

Expanding on the friendliness and warmth of the tagline, our design team created a new brand look that uses inviting fonts and colors alongside interesting patterns. The mix of traditional and contemporary cues results in a comfortable brand experience anchored by modern banking amenities. Beautiful original photography and thoughtfully crafted collateral tell the story of the authentic relationships the bank staff have with their customers, while whimsical animation in TV and social video assets captures their friendliness and easy way of doing business.

To Be Frank

True community banking is all about relationships, so we created “Frank,” the Bank of Franklin County mascot. This friendly young face beneath the “F” styled hair is the brand avatar that personifies the “Nice to Know” promise in retail merchandising and digital communications. Our creative team continues to develop Frank’s character to support the bank’s deepening engagement in the communities they serve.

“Magnetize has been instrumental in the creation of a full design and brand identity project for our bank. The quality of work and, most importantly, the personal attention and customer service we receive makes this a true partnership.”
Lesley L., Marketing Director

Friendly & Approachable

In Franklin County, Missouri, banking is done differently. Tellers remember your name. Bankers are your neighbors. To embrace that philosophy, we chose a warm and inviting color palette for the brand, one that reflected the warm and friendly environment Bank of Franklin County offers its customers.

St. Andrew’s Charitable Foundation PPE Campaign

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Funding an immediate need

St. Andrew’s Foundation, part of St. Andrew’s Resources for Seniors, serves economically disadvantaged seniors who struggle to afford necessities such as prescriptions, rent, home repair and medical care. Their caregivers work with more than 1,500 residents in St. Andrew’s communities and private homes every day. The demand for Personal Protective Equipment (PPE) during the COVID-19 crisis made these critical supplies hard to find and more costly than budgeted.

Project Highlights

Campaign & marketing strategy

messaging strategy

digital strategy

copywriting

design

An aggressive goal

The St. Andrew’s Development Director reached out to our team on March 26, with an urgent need to raise $10,000 as quickly as possible, in order to get their team critical protective medical gear. By April 2nd, our team had developed and implemented a multi-channel micro campaign that included persona research, audience segmentation, content creation and communications design.

The fundraising messaging was tailored to each persona and distributed through successive emails. We also integrated this appeal language into existing channels, which included a website splash page and social media campaign — not only for the Foundation but also St. Andrew’s Senior Living communities. We also worked closely with the client to quickly stand up a giving page that tracked incoming donations against their goal.

Exceeding expectations

The first appeal email was distributed on April 2, 2020. Less than two weeks later, the foundation had exceeded their goal by more than $1,000. Email open rates also exceeded expectations:
Audience 1 Open rate: 59.7% Click rate: 6.9%
Audience 2 Open rate: 71.4% Click rate: 25%
Audience 3 Open rate: 56.8% Click rate: 14.8%
Audience 4 Open rate: 23.8% Click rate: 2.1%

Open rates for follow up emails also had high engagement, with a 65% open rate and an impressive 15% CTR. With the success of this campaign, caregivers were able to remain protected, allowing seniors in their care to continue getting the attention they needed — all while flattening the curve.

“OrgStory and Magnetize were able to act quickly to help us meet this urgent fundraising need, and in just over a week, we exceeded our goal. They were great to work with and we can’t thank their team enough!”

Linda Sanders, Chief Development Officer

Covenant Place

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Comprehensive Senior Living

In 2019, Covenant Place, an established senior living community, embarked on an ambitious plan to expand their St. Louis County location. This included a beautiful new residence facility anchored by a modern community center that boasts a café, medical offices, theater and event spaces.

Project Highlights

Brand & Messaging Strategy

UX Design

Coding & Development

Copywriting

One Mission, Three Identities

Generous donations made all of this a reality but also required a brand identity system that created both autonomy and unity for the three main entities: Covenant Place (the senior living facility), HJ’s Café (the restaurant) and Mirowitz Center (the community center). The Covenant Place logo was a refresh of the legacy brand, using an updated expression of the Chai, the Jewish symbol for “living”. Each identity followed a pattern of clean, friendly typography highlighted by a singular green element. Bright, bold colors were chosen to evoke energy and life.

Designed for Everyday Life

The brands were designed to reflect the vibrancy of the community but also for ease-of-use by our client’s internal team. To help with this, we provided a range of communications templates and built the three websites in WordPress to make updating them easy. Given the age of many end users, accessibility was a key factor in determining the brand aesthetic on print and digital communications.

Pathways to Independence

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Finding Potential

Pathways to Independence is an organization that helps people with developmental disabilities navigate life. More so, it’s a social network and support system for people who deserve to go out and thrive but simply lack the tools or confidence to do so. Once we understood how the vital role the organization plays in helping them connect with the world and realize their potential, our focus quickly shifted to the word “to” — the least assuming yet most mobile word in the organization’s name.

Project Highlights

Brand & Messaging Strategy

UX Design

Coding & Development

Copywriting

Speaking the Brand Language

As we soon discovered, the word “to” unlocked a verbal and visual brand narrative that is an expression of the journey Pathways to Independence members take. Superimposed on photographs that exhibit a wide range of program activities, these messages serve as constant reminders of what’s possible. As part of a comprehensive brand guide, we crafted an extensive list of goals and outcomes inspired by the organization’s mission for the client to mix and match into these brand statements.

Make It Ownable

Early on, we established two non-negotiable creative rules: The brand needed to be accessible, and it needed to look cool. Our team looked to fashion, music and a wide range of other pop genres for design inspiration. But more importantly, all designs were measured against accessibility best practices. The result is a visually stunning brand that’s inclusive, confident and reflective of potential.

This especially bears out in the highly functional and engaging website we developed for Pathways — which also met key operational objectives. These included accommodating a new program category for young adults, creating a nimble UX to support further program expansion, and developing an interactive activity calendar to promote events and attract new participants.

Hoyleton Youth & Family Services

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Organized for outreach

As one of the largest providers of child welfare and family support services in Illinois, Hoyleton sought an updated web presence that would highlight the impactful stories of the people they help, while positioning Hoyleton as a full-service and holistic provider of care. The resulting site blends approachable and friendly entry points with a robust platform that can support donation and outreach campaigns; built with structural flexibilities that will allow it to grow along with the organization.

Project Highlights

Brand Strategy

UX Design

Web Development

Content Development

“I just spent some time on our new website, I think I might just have the best nonprofit website in the State. I can’t thank you and your great team enough.”

Chris C., President & CEO

Content with purpose

Hoyleton has important thought leadership and resources to share with clients, partners and lawmakers. Our team developed a robust web platform to organize and share this important content with their audience, creating a user experience that made their extensive database easily searchable.

Gulf South Clinical Trials

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Multiple Owners & Audiences

This multi-institution effort, which is funded by a federal NCORP grant, is led by Louisiana’s four leading cancer research and clinical institutions, brought together by the mission of expanding access to the latest advancements in cancer care. Magnetize worked within this complex stakeholder environment to develop an approachable, accessible site that integrated robust database functions and resources.

Project Highlights

Brand & Messaging Strategy

UX Design

Coding & Development

Copywriting

Data-Driven Design

A cornerstone of the NCORP grant’s mission is to provide patients and physicians with an efficient way to search available clinical trials near them. Working within a large-scale, complex national database, we created a user-friendly experience for both audiences that allows easy searching and sorting.

“We had a complicated mission for this website, and the Magnetize team really took the time to make sure each decision served that larger purpose. The end result is just great.”

Eileen M., Program Manager

Friendly science

The most significant positioning challenge for Gulf South was developing a messaging strategy and supporting aesthetic that would appeal to both physicians and patients, with varying levels of education and understanding of clinical trials. The result was a warm and straightforward tone, supported by a friendly color palette and diverse library of images — making the science more human.

North County, Inc.

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Authentic & Inspiring

Working alongside regional development organization North County Inc. and its multiple stakeholder groups, Magnetize developed an engaging and fresh brand platform that embraced the authentic stories of people and places that define North St. Louis County. After an in-depth discovery and research phase, we developed a creative, messaging and marketing strategy that aimed to inspire existing residents, while working to attract new residents and businesses to North County St. Louis. This involved collaborating with a wide variety of NCI’s existing vendor partnerships, to ensure the project stayed on track, on time and in budget.

Project Highlights

brand & Messaging strategy

Web & Digital strategy

messaging strategy

Photography

Video

Event Marketing

Branding a Place

Ultimately, one of NCI’s primary goals is to attract new businesses and residents to the area — to find their “True North.” By telling authentic stories that highlight stories of community, tourism, neighborhoods and commerce, a genuine and positive narrative will begin to emerge.

An illustrated map was developed as an anchor campaign image and graphic. The custom hand-drawn icons represent places and attractions that are special to the communities in North County, which when combined  with the authentic stories of community members and businesses paints a diverse and dynamic picture.

Spread the Word

One of our desired outcomes of this campaign was to develop a position that was broad enough to speak to a wide variety of personas and audiences, and evolve along with the campaign over several years. Using a mix of owned and paid campaign channels, we built specific, sustainable frameworks to spread the True North message. This included a variety of digital and traditional mediums, with the goal of driving the best possibility for exposure.

“Magnetize did an incredible job of navigating our complex stakeholder environment while providing spot-on creative and strategy. We’re confident the campaign they developed is going to help drive a fresh narrative.”

Rebecca Z., NCI President & CEO

The Healthy Schools Toolkit

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Finding People, Systems & Messages that Matter

As part of its mission to make communities healthier, inclusive and more sustainable, The Health Equity Works team at WashU’s Brown School wanted to help schools establish the best ways to support the health and well-being of their students and families. Magnetize partnered with the client to develop interactive ways to make 100+ pages of content engaging and user-friendly, to ensure the resulting document would be a highly useful tool for educators.

Project Highlights

Print Design

Content Strategy

Illustration

Publications

Interactivity

“Magnetize helped us transform a static, content-heavy document into something educators will really want to use and engage with. We couldn’t be happier with the result.”

Emily K., Project Coordinator

Systematic, Purposeful Design

Magnetize created a design framework and iconography system for the toolkit, in order to develop a visual language that would resonate with the user, providing natural engagement points throughout the document that would easily translate into web and other digital environments.

Milestone

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Moving Forward

Milestone is one of the largest transportation trailer and chassis lessors in the U.S., with a fleet of more than 59,000. Magnetize developed a multi-channel campaign and brand extension platform that capitalized on the company’s current equity, positioning them as the premiere provider of the product. In just one month, Milestone saw 152K in revenue generated from new leads.

Project Highlights

brand strategy

content strategy

advertising

photography

web & digital strategy

Campaign Logistics

Magnetize developed a multi-channel approach to reach a variety of target audiences. Specific marketing campaigns were developed utilizing print, direct mail, email, paid search and social, promoting services and specialties across each division. Overall brand awareness was supported by developing a thorough and cohesive brand position.

An Effective Launch

In 2018, Milestone needed to extend their brand into a product launch for its new line of mobile warehousing and storage trailers, a service that’s becoming increasingly popular in their industry. Magnetize developed a multi-channel campaign and brand extension platform that capitalized on the company’s current equity — positioning them as the premiere provider of the product and generating 152K in revenue in one month from new leads

LinkedIn page views increased by 123.6%.

Website traffic increased by 179.6%.

Increased web site traffic, 2018 vs. 2019.

“The campaign and messaging strategy Magnetize developed really landed with potential customers. We’re seeing a lot more quality inbound leads through our website.” 

Sarah J., Milestone EVP

Grace Hill Brand & Communications

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Everyday Opportunity

As a nonprofit focused on creating a strong, self-sustaining St. Louis, Grace Hill wanted a brand refresh that would engage and inspire neighbors, families and potential donors alike. We started by developing the line “Everyday Opportunity,” which captures the mission and possibilities this important organization provides. The accompanying logo works as a natural extension of this brand position, inspired by hope and promise of a better tomorrow.

Project Highlights

brand strategy

web & digital strategy

publications

Content strategy

identity design

photography

fundraising

Collaborative Communications

Our team has collaborated with Grace Hill on a broad range of multi-faceted, ongoing communications to support its programs and fundraising efforts. This work has included social/digital campaigns, direct mail and publications. One highlight is their Annual Report to the Community, which celebrates the year’s successes with messages and images of hope. The bright colors, candid photography and bold typography are all a seamless extension of their brand — inspired by the positive impact Grace Hill has on so many families.

A Growing Understanding

In order to have anyone buy into an idea, especially one that calls for monetary giving, they have to understand who we are, what we do, and why their help or donation is impactful. We used a local approach, as Grace Hill serves those throughout the St. Louis city, but we also presented a big picture idea with Grace Hill’s partnership with Head Start, a national organization. Specified targeted allowed us to target a variety of people (ages, locations, affinities, etc.) while keeping our demographic relevant and wide spread based on likelihood to donate.

Facebook:
New Page Likes: 88
Average Post Likes: 38

 

Instagram:
New Followers: 12
Average Post Likes: 127

Total Giving:
545% increase over previous appeal

“You have always taken great care to understand the nuances of our mission and values, and give our brand that same level of thoughtful attention.”

Laura K., Interim President

Enterprise Car Sales Recruiting

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Let Me Talk to My Manager

The car sales industry isn’t what it used to be. Once the target of unflattering jokes, today’s salespeople are career professionals, focused on customer service. Enterprise Car Sales needed an impactful campaign that erased these lingering misconceptions and increased awareness of the exciting career opportunities within this reformed and growing sector of their business.

Project Highlights

Content Strategy

web & digital strategy

identity design

internal communications

recruiting

We Don’t Just Sell Cars

Enterprise Car Sales is a significant business unit within Enterprise Holdings. While rental or corporate are historically viewed as the most attractive divisions in which to work, Car Sales experienced double digit growth in 2015, and has continued on an upward trajectory. A career in Car Sales comes with the opportunity for tremendous growth, and the division needed a way for potential recruits to understand that with immediacy in this campaign.

External Message to Internal Mantra

From the beginning, our goal was to build a campaign that not only resonated with an external pool of candidates, but also established a framework for consistent and impactful internal communications and recruiting efforts. Previous materials were dated and disjointed, and didn’t properly align with the success, professionalism and consultancy of the Car Sales team.

A Hard-Working Campaign

Starting with a communications audit and stakeholder interviews, the result was a modular messaging platform that enabled immediate understanding of Car Sales career benefits — as well as tying into their concurrent consumer marketing campaign. Our creative made use of actual sales consultants and their personal stories. The photography is confident, direct and bold; and the subjects represent both the demographic of Car Sales associates and goals of potential hires.

We then extended the messaging and aesthetic across all channels and tactics, developing presentation materials, posters, event invitations, email marketing, and a comprehensive, downloadable guide for prospecting talent. Bonus: Car Sales elevated their division brand among broader Enterprise Holdings audiences, offering career opportunities and movement that aligned with Enterprise Holdings “promote from within” philosophy.

RGAx Fit Life Covered

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Startup Mentality,
Startup Pace

RGAx, the “innovation accelerator” arm of insurance provider RGA, challenged Magnetize to increase the visibility of its Fit Life Covered initiative, which sought to engage and market services to CrossFit athletes. We were eager to help. Knowing there was a finite timeline to make some big changes, we rolled up our sleeves and dug in immediately, crafting a digital, content and graphic strategy that was responsive and engaged with the target audience.

Project Highlights

Web & digital strategy

identity design

advertising

content strategy

Video

experiential marketing

lead generation

A Modular, Iterative Process

We built an aggressive project schedule based on agile methodology, which allowed for uninhibited strategic and creative thinking. In less than three months, our team mobilized to produce and execute a large range of tactics — which included digital display retargeting ads, instream ads, an optimized lead-generating landing page, web app integration, video content, social media plan, assets and content, email nurturing campaigns and experiential event marketing with coordinated response mechanisms.

Digital Strategy, Optimized

We started with a strong tone. Bold. Direct. Befitting the physical and mental fortitude of the intended audience. This paired with a strategy that infused SEO-optimized messaging into every element — leveraging specific and direct calls to action for cross-channel promotion, and providing comprehensive owned social media support.

We also updated and unified Fit Life’s brand aesthetic, which standardized the user experience throughout the customer journey. We then developed a guide that framed best use practices for the RGAx project team, to ensure all touchpoints with the brand were consistent and cohesive.

Conversion Creation

One word or one button can make all the difference. We optimized the online experience, adjusting form fields and the flow of content until the process was comfortable and user friendly. This began with a full redesign of the current site and continued throughout the project as testing led to continual adjustments and improvements.

Experiential Marketing
Gets a Workout

The pinnacle of this collaboration was crafting a strong presence for Fit Life Covered at the annual CrossFit Games. The dynamic graphic experience we crafted utilized photo walls, video interaction and social share opportunities. Lead generation was built into gated giveaways that included custom designed t-shirts and AMRAP chips and event-specific contests. By using provided RFID technology, we were able to customize follow-up emails to encourage more brand interaction.

The result? Social engagement during the games was 4x more than average weekly online engagement. Smart use of hashtags during the games also generated a significant increase in Instagram interaction.

Bank of Franklin County

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A Brand New Bank

Bank of Franklin County sought a new brand position that highlighted its friendly values, modern conveniences and ongoing commitment to the community. Our team crafted “Nice to Know,” an approachable and confident tagline, which we paired with a fresh brand look that embraced their role as a modern community bank.

Project Highlights

Brand strategy

web & digital strategy

content strategy

advertising

event marketing

illustration

video

“Magnetize has been instrumental in the creation of a full design and brand identity project for our bank. The quality of work and, most importantly, the personal attention and customer service we receive makes this a true partnership.”
Lesley L., Marketing Director

Friendly and Approachable

In Franklin County, Missouri, banking is done differently. Tellers remember your name. Bankers are your neighbors. To embrace that philosophy, we chose a warm and inviting color palette for the brand, one that reflected the warm and friendly environment Bank of Franklin County offers its customers.

Go for the Gold

Magnetize continues to provide specific event and initiative support for the bank, crafting custom messaging and concepts that work as an extension of their friendly brand promise. This Olympic-themed employee promo helped reinforce the bank’s mission for the staff — a fun reminder of why their customers choose their facility over others.

Koman

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Reaching Brand New Heights

It can start with a name (or a letter). When real estate developer The Koman Group shortened their name to “Koman,” they needed a reinvigorated brand that matched their bold and intrepid approach to business. Magnetize’s creative team took graphic inspiration from the strong architectural lines and modern shapes of the letter K — to create a cohesive visual concept that captures Koman’s reputation as a trendsetting force in urban development. After crafting the tagline “Investment with Intent,” our content strategy team developed a platform built around active words that captured their built projects.

Project Highlights

brand strategy

identity design

web & digital strategy

environmental design

illustration

business collateral

“Magnetize truly engaged us to understand what we’re all about, which isn’t always easy. They created such an accurate expression of our brand.”

Jason B., President

BJC Mobile Health Fair

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Come One, Come All!

BJC St. Charles County, our longtime client, challenged Magnetize to transform an empty space (in the form of a mobile event trailer) into an interactive, consumer-friendly experience that combined entertainment, health care education and promotion of everything BJC offers the community.

Project Highlights

brand Strategy

content strategy

web & digital strategy

illustration

identity design

event marketing

Advertising

A Carefully Crafted Experience

Working collaboratively with our client and vendor partners, our creative team built this engaging, modern experience with a look inspired by a vintage state fair. The combination of hand-drawn illustrations, classic typography and layered colors exudes a friendly and relaxed vibe. In each activity, we wove in subtle promotion of hospital service lines, making this a hardworking and memorable touch point in the consumer journey.

Traditional Meets Digital

Beyond making it approachable and fun, we also needed to create digital experiences that encouraged interaction and drove new patient leads for BJC. These touch points were built into every part of the experience: From uploading photos and kids’ drawings to a custom-built microsite to filling out a form after a health quiz — the interactions were seamlessly woven into multiple elements. Digital integration included links to the hospital CRM, a microsite for contest winners, a Snapchat geofilter and gated wifi.

Following Up on the Fun

So what happens after the fair? We made the follow up conversation with BJC easy and natural. Incentives like free cookbooks, online classes and event registration helped capture emails via online forms. Working with our client, we also utilized proven experiential marketing tactics like contests and kids’ coloring pages, which drove users to a mobile-optimized microsite that highlighted winners and shared photos of the event.

Altus Properties

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Highlighting a Smart, Savvy Portfolio

More than investors, the team at Altus Property are stewards of real estate capital. Driven by the desire to showcase their diversified investment experience and strategic approach to property development, Magnetize was engaged to design and develop a website that would accomplish both. As an extension of the effort, we also revamped the content and design of several marketing pieces. The result was a cohesive package with a strong brand voice, that reflected where this successful firm is headed.

Project Highlights

brand strategy

identity design

content strategy

Web & digital strategy

“Magnetize was the right choice. Their team’s expertise and attention to detail delivered a great product. We couldn’t have been more pleased with the outcome or the process.”

Alex B., Managing Director, Investments

Enterprise Information Security Campaign

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Stop. Think. Protect.

Enterprise Holdings needed to engage its employees about the importance of data privacy and security, in a way that was approachable and immediate. Our team landed a communications strategy that paired unexpected headlines with meaningful payoffs. The initial awareness campaign grew to include month-long initiatives that focused on specific topics.

Project Highlights

Strategy

Content strategy

Print design

digital design

“Your team took what could have been really dry concepts and created a cohesive campaign that our employees actually engaged with and enjoyed — which is no simple feat. That kind of thinking is why I keep coming back to Magnetize.”

Carolyn E., Director, Employer Brand

Job Fair Today sign at registration table for professional business event
Job Fair Today sign at registration table for professional business event

University College Campaign

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A Smarter Message

One of the oldest continuing education programs in the country, Washington University’s University College needed a campaign strategy that would position the school as the Smartest Choice for continuing education. The resulting campaign combined bold and catchy messaging with beautiful design to raise the bar for the school’s brand. Through video, radio, print and digital media, our collaborative efforts helped increase the school’s enrollment numbers.

Project Highlights

brand Strategy

content strategy

web & digital Strategy

advertising

video

 

Magnetize developed distinct radio spots based on the campaign’s target audiences. Listen below.