We know that keeping business and communications goals aligned is currently top of mind for organizations as we all adapt our lives to slow the spread of COVID-19.

 

As we shift to working remotely and limiting in-person interactions, it’s more important than ever to stay coordinated and connected. Here are a few communication tips for organizations in this time of change and uncertainty.

Resources

  • Set up standing virtual check-ins.

    Having a regular call or video chat is a great way to help businesses, health care providers and nonprofits feel connected while operating remotely.

  • Take a campaign approach.

    Use different channels for different types of messages (email for official updates, social for quick information, etc.), to ensure momentum isn’t lost in the communication chain.

  • Don't forget your audience.

    Even with internal communications, don’t assume a one-size-fits-all approach will work for messaging. Consider the mindset of each group and what matters to them most.

  • Be transparent regularly.

    Keep customers, clients and employees regularly informed at a steady pace with any changes to events or policies to help instill confidence and reduce confusion.

  • Provide concrete examples of action.

    When facing the unknown, sharing things that are being done (even if they’re small) helps people feel like they’re part of the decision-making process.

  • Prepare for what you can.

    Uncertainty can be one of the toughest parts of a crisis. Think through possible outcomes and be prepared to respond to questions and concerns around those.

 

Now, more than ever, let’s stay connected.

 

Our team has extensive experience crafting internal and external health, safety and security messages — which paired with the right tactics can keep you connected with employees, clients and customers. Some of these could include:

 

  • Landing pages for ongoing event or policy updates
  • Video messages from leadership
  • Webinar or remote presentation support
  • Social and direct communication content and assets
  • Health and wellness campaigns

 

 

We know how powerful it is when people come together in fast-changing situations.

We want to hear what’s working for your organization (and what isn’t).

 

 

 

info@magnetizeagency.com 314.696.2727