By Rob Kessler, Partner/Operations Director
“It’s good to be curious about many things.” – Fred Rogers
Anyone who has kids or has been around kids knows the inevitable question … why? Why is the sky blue? Why is water wet? Why can’t Purdue make it to the Final Four (maybe that’s just asked at my house)?
Kids are naturally curious. They want to know why things are the way they are … sometimes ad nauseam. Then somewhere along the way, that magic of curiosity begins to fade. They believe asking those types of questions is a sign of weakness and lack of understanding.
We all need to understand that asking ‘why’ will always be the most important question when it comes to your brand and messaging. But sometimes organizations forget this and focus on the what.
Tell your story, answer the “why”
When building your brand narrative, focus on storytelling that engages and shares your purpose. Why are you in the business that you are? This is especially true in internal communications. Employees want to belong to companies that have a strong purpose, and they want to understand how they can guide and be a part of that bigger picture.
At Magnetize we always focus on the ‘why.’ It’s a key pillar to our culture … to be naturally curious so we can learn and build strategies, messaging and creative that best share a client’s purpose. Even if it’s a simple campaign, knowing why there is a need for the initiative, product or service goes a long way in building a narrative that connects and engages with both internal and external target audiences.
So find your inner child and go back to asking “why.”
Why? So you ensure you stay purpose-driven and continue to strengthen your messaging.