An Urban Standout

When Altus Properties began development on Arterra, a luxury high-rise in Kansas City’s Crossroads Arts District, they sought a compelling brand that would complement the vibrant, eclectic neighborhood. Our team immersed ourselves in the environment, ultimately crafting the position Authentically Urban, reflective of the building’s unique architecture and dynamic surroundings. Inspired by an artist’s signature and by constructing a mixture of mediums — photography, pastels, paint and ink — into a distinct brand pattern, the result is an aesthetic that blends local art and urban culture with relaxed sophistication.

2020 National SMPS Marketing Communication Award Finalist

Project Highlights

brand strategy

identity design

environmental design

business collateral


“Magnetize really took the time to consider the larger context of this project and how to best connect with potential tenants. They delivered a highly functional, beautiful brand that helped make this property a standout.”

Josh U., Managing Director, Development