Engaging a Large Audience

Barnes-Jewish Hospital organizes a bi-annual event for its 800-plus leadership team, the ICare Leadership Institute, to share strategic organizational objectives and development tools. Magnetize developed a suite of event materials and graphic theme to keep the audience engaged and present a cohesive message.

Project Highlights

identity Design

event marketing


environmental design

“Your team went above and beyond to make sure our event was a success. We loved the finished product and will definitely call you for our next event.”

Dawn B., Employee Activities Coordinator

Evolving Events

BJH came back to Magnetize for subsequent ILI events, giving our team the opportunity to develop graphics and materials that supported the specific themes and messages of each specific leadership event — providing cohesive communications that offered the audience a definitive and engaging experience for each ILI.

Crafted by Hand

For the latest ILI, self-care was a primary component of the day-long program. The team landed on a concept that used fonts hand-lettered by a Magnetize designer, that worked as a beautiful extension of the theme. Each poster, menu card and several presentation slides incorporated these thoughtful lines.