What it Means to Be a Griffin

The market for secondary education in the St. Louis region is unique and saturated. It is critical when attracting students and families not just to stand out, but to be authentic. The Magnetize team worked with administrators and marketers at St. John Vianney High School to define what it means to be a Griffin. We were part of the team that developed the tagline “Men of Character & Accomplishment,” and brought that line to life in messaging, recruitment collateral and on-campus signage.



Brand Strategy

Content Strategy


Marketing Collateral

Event Signage

Engaging Alumni and Donors

Alumni communications not only create lasting connections, they encourage engagement and support. The magnetized team was asked to update The Official Magazine of St. John Vianney High School. Using brand element alignment, we created a new look for this existing publication.