Past, Meet Present
Design-build firm Blackline challenged Magnetize to create a brand and identity for its new residential development that would celebrate the building’s unique history and its new, modern interior. The ornate stonework of the building inspired the brand’s linework, while the name of the property, The Dorzé, drew inspiration from the building’s original occupant, the Dorr Zeller Catering Company.
Project Highlights
brand strategy
identity design
environmental design
business collateral
illustration
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