Past, Meet Present

Design-build firm Blackline challenged Magnetize to create a brand and identity for its new residential development that would celebrate the building’s unique history and its new, modern interior. The ornate stonework of the building inspired the brand’s linework, while the name of the property, The Dorzé, drew inspiration from the building’s original occupant, the Dorr Zeller Catering Company.


Project Highlights

brand strategy

identity design

environmental design

business collateral