It All Adds Up
At Edward Jones, with each financial advisor (FA) comes the equally critical branch office administrator (BOA). As the face of any given branch, FAs need their BOAs to wear a multitude of hats. They are receptionists, administrators, motivators and/or business partners. To attract BOAs to the branches that aligned with their career aspirations, Magnetize developed a suite of recruitment templates catering to the unique needs of each financial advisor. Grounded in the established Edward Jones brand, our creative and messaging strategy had an interesting take on the perfect equation behind these important partnerships.