A Bold Recruiting Proposition

With more than more than 7 million clients in 14,000 locations, Edward Jones requires a robust information technology group to support its complex systems. Magnetize collaborated with their talent acquisition team to develop messaging and creative to attract top talent — with a bold call to action and creative interpretation of the Edward Jones brand. The result? A position, <Be Bold>, that cleverly blended technology imagery and catch phrases to drive interest.

Project Highlights

Content strategy

identity design

web & Digital strategy

campaign strategy

event marketing