Accelerated Leadership Program

Edward Jones launched a new MBA rotational development program, which gave recent graduates an opportunity to work in multiple high-impact departments of their corporate headquarters. Over two years, these associates will experience a variety of roles and responsibilities, and upon completion, enter a leadership position. We developed a communication strategy that helped define the program’s framework and mirrored the multi-layered, fast-moving pace of the experience.

Project Highlights

content strategy

identity design

web & digital strategy

campaign strategy

event marketing