National Reach, Community Focus
Often, marketing communications teams at larger banks are faced with interpreting high-level brand platforms for local needs. Being able to quickly focus the larger brand to meet business and community engagement opportunities can be a daily challenge. When the Fifth Third Bank marketing communications team needed to create advertising to highlight partnerships in the St. Louis medical community, they called on us. We found relevance in the tagline “The Curious Bank,” creating an advertising campaign that positioned Fifth Third’s support of medical research and development.
To create a genuine narrative and connection between Fifth Third and the medical community, we shaped unique stories of healing and research, reflecting the bank’s commitment to always finding ways to solve problems for the communities it serves. By leveraging our fresh perspective, we were able to develop simple, clear communications for their marketing team.