Autonomous, but Aligned

Shortly after we created a new brand position and communications system for the Bank of Franklin County, the marketing team reached out for brand support with a new mortgage services subsidiary they planned to launch in O’Fallon, MO. The bank’s leadership wanted an identity for the mortgage group that would feel somewhat autonomous, but also have subtle connections with the main bank.

Project Highlights

brand strategy

messaging strategy


web & uX design

business collateral