Reaching Brand New Heights
It can start with a name (or a letter). When real estate developer The Koman Group shortened their name to “Koman,” they needed a reinvigorated brand that matched their bold and intrepid approach to business. Magnetize’s creative team took graphic inspiration from the strong architectural lines and modern shapes of the letter K — to create a cohesive visual concept that captures Koman’s reputation as a trendsetting force in urban development. After crafting the tagline “Investment with Intent,” our content strategy team developed a platform built around active words that captured their built projects.
web & digital strategy
“Magnetize truly engaged us to understand what we’re all about, which isn’t always easy. They created such an accurate expression of our brand.”
Jason B., President