Reaching Brand New Heights

It can start with a name (or a letter). When real estate developer The Koman Group shortened their name to “Koman,” they needed a reinvigorated brand that matched their bold and intrepid approach to business. Magnetize’s creative team took graphic inspiration from the strong architectural lines and modern shapes of the letter K — to create a cohesive visual concept that captures Koman’s reputation as a trendsetting force in urban development. After crafting the tagline “Investment with Intent,” our content strategy team developed a platform built around active words that captured their built projects.

Project Highlights

brand strategy

identity design

web & digital strategy

environmental design

illustration

business collateral

“Magnetize truly engaged us to understand what we’re all about, which isn’t always easy. They created such an accurate expression of our brand.”

Jason B., President

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