For Any Point in Your Life
As Macon-Atlanta State Bank continues to evolve its product offerings, they look to Magnetize to develop product designs that align with their brand. Their new line of checking products was all about deposit accounts that meet customers wherever they are in life. Inspired by the bank’s “Drop Pin” brand icon, our team created a line of product names that are not only closely tied to the bank’s brand, but reflect a key aspect of each product.
Rolling it Out
Our creative work went beyond product naming, developing a wide range of consumer-facing communications, published across channels that included in-branch signage, and traditional and digital advertising. The result is a product line designed around brand cohesiveness and purpose that shows the proof of this bank’s promise in its products.