Rising to the Occasion

Positioning starts with knowing your audience. When the Metro Lofts residential development in bustling Central West End in St. Louis needed a refreshed brand to align with its updated name and finishes, Magnetize worked to elevate the property’s appeal — with a modern look that would complement the textures of the building and attract young professionals who work on the adjacent health care campus.


Project Highlights

brand strategy

identity design

environmental design

business collateral