Milestone is one of the largest transportation trailer and chassis lessors in the U.S., with a fleet of more than 59,000. Magnetize developed a multi-channel campaign and brand extension platform that capitalized on the company’s current equity, positioning them as the premiere provider of the product. In just one month, Milestone saw 152K in revenue generated from new leads.
web & digital strategy
Magnetize developed a multi-channel approach to reach a variety of target audiences. Specific marketing campaigns were developed utilizing print, direct mail, email, paid search and social, promoting services and specialties across each division. Overall brand awareness was supported by developing a thorough and cohesive brand position.
An Effective Launch
In 2018, Milestone needed to extend their brand into a product launch for its new line of mobile warehousing and storage trailers, a service that’s becoming increasingly popular in their industry. Magnetize developed a multi-channel campaign and brand extension platform that capitalized on the company’s current equity — positioning them as the premiere provider of the product and generating 152K in revenue in one month from new leads
“The campaign and messaging strategy Magnetize developed really landed with potential customers. We’re seeing a lot more quality inbound leads through our website.”
Sarah J., Milestone EVP