Authentic & Inspiring
Working alongside regional development organization North County Inc. and its multiple stakeholder groups, Magnetize developed an engaging and fresh brand platform that embraced the authentic stories of people and places that define North St. Louis County. After an in-depth discovery and research phase, we developed a creative, messaging and marketing strategy that aimed to inspire existing residents, while working to attract new residents and businesses to North County St. Louis. This involved collaborating with a wide variety of NCI’s existing vendor partnerships, to ensure the project stayed on track, on time and in budget.
brand & Messaging strategy
Web & Digital strategy
Branding a Place
Ultimately, one of NCI’s primary goals is to attract new businesses and residents to the area — to find their “True North.” By telling authentic stories that highlight stories of community, tourism, neighborhoods and commerce, a genuine and positive narrative will begin to emerge.
An illustrated map was developed as an anchor campaign image and graphic. The custom hand-drawn icons represent places and attractions that are special to the communities in North County, which when combined with the authentic stories of community members and businesses paints a diverse and dynamic picture.
Spread the Word
One of our desired outcomes of this campaign was to develop a position that was broad enough to speak to a wide variety of personas and audiences, and evolve along with the campaign over several years. Using a mix of owned and paid campaign channels, we built specific, sustainable frameworks to spread the True North message. This included a variety of digital and traditional mediums, with the goal of driving the best possibility for exposure.
“Magnetize did an incredible job of navigating our complex stakeholder environment while providing spot-on creative and strategy. We’re confident the campaign they developed is going to help drive a fresh narrative.”
Rebecca Z., NCI President & CEO