Supporting an Existing Brand Architecture

The Magnetize team has worked alongside the Olin School of Business at Washington University for over 15 years. In that time, we have worked to develop Olin brand standards and also align with changing Washington University guidelines – maintaining consistency within the business school while supporting the larger university narrative. The Olin Magazine, individual program sheets and marketing collateral all work together to highlight the benefits of a WashU business degree.

Total Marketing Takeover

Olin Business School enlisted our help to take over multiple transit hubs in Downtown Washington, D.C. At each site, the top-rated business school dominated all surfaces, promoting their global MBA program. Cohesive graphics and strong messages made an impressive impact, showing up on digital platform displays, posters, floor graphics, pylons, windows, fare gates, banners and pillars.