When the Olin Business School consolidated its alumni events into a single weekend, they needed smart content strategy and clean design to help attendees explore the wide range of events and activities. The Magnetize team developed a suite of communications that not only explained this new approach to the event, but created excitement and buzz for the weekend that resonated with a wide range of age groups.
“Magnetize’s approach to information organization was just what we needed for this complicated project. You found a way to be inclusive of a very large age group, which is traditionally difficult to market to collectively. It made a direct impact on participation.”
Sarah G., Marketing Manager