Purposeful storytelling

As a pediatric bridge hospital, Ranken Jordan has a unique story to tell — providing therapy services and inpatient care for children transitioning from an acute hospital setting to home. Because families could spend a significant amount of time in the facility, they’re often apprehensive about the process. Partnering with Ranken Jordan’s development and operational teams, we created a series of videos that tell the story of existing patients and families to ease the mind of incoming patients, as well as educating donors and partnering health care facilities.

Project Highlights

Videography

Video Production

Animation Design

Content Strategy

“Magnetize has been able to tell our story in a way that appeals to both families of patients and potential donors, which isn’t always easy to do. They’ve done an excellent job understanding our vision and collaborating with our team.”

Steve L., Chief Development Officer

Concept > Reality

Magnetize worked alongside Ranken Jordan’s marketing team to provide comprehensive support for the video production — from initial concepts, storyboarding, script writing, interview facilitation, videography and art direction to animation and final production.

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