Breaking the corporate mold

SWMW Law has recovered more than $500 million on behalf of the victims of asbestos and other harmful products. As the firm continued to grow, they sought a refreshed brand that supported their mission to put people and families first. Magnetize developed a modern, crisp brand and identity, that paired seamlessly with their position “Because People Matter,” leveraging existing equity while exploring a warm, people-centric aesthetic that would set their brand apart from their corporate and traditional competitors

Project Highlights

Brand Strategy
Marketing Strategy
Content Strategy
Web & Digital Strategy

National Reach & Engagement

To help the firm identify more people that could benefit from their specific experience, Magnetize built a national, multi-channel marketing and advertising strategy that utilized a broad mix of traditional and digital media to create a comprehensive engagement platform. By developing specific personas and corresponding messages, the resulting tactics were targeted and robust.

Because People Matter.

Magnetize also worked with the firm to expand its mission statement into a strong messaging platform that focused on the people they help and their families. They do what they do every day Because Accountability Matters, Justice Matters, and most importantly, Because People Matter. This hierarchy enabled a broad range of uses for the message, and ensured a cohesive brand voice across platforms.