Fresh investment perspective

The Michelson Organization is an almost 100 year old company specializing in development and management of high-quality multifamily residential properties. When they needed a fresh approach to reaching potential investors, they asked Magnetize to invigorate their existing fund development message and materials. Using their investment philosophy as a guide, we developed a position and messaging platform, integrating this fresh brand approach across multiple channels, which included investment presentations and tear sheets.

Project Highlights

Brand strategy
Messaging strategy
Information graphics
Business collateral