A Smarter Message

One of the oldest continuing education programs in the country, Washington University’s University College needed a campaign strategy that would position the school as the Smartest Choice for continuing education. The resulting campaign combined bold and catchy messaging with beautiful design to raise the bar for the school’s brand. Through video, radio, print and digital media, our collaborative efforts helped increase the school’s enrollment numbers.

Project Highlights

brand Strategy

content strategy

web & digital Strategy




Magnetize developed distinct radio spots based on the campaign’s target audiences. Listen below.