Recruiting with Purpose

A strong talent acquisition strategy is valuable to any employer, but it’s also becoming increasingly important in the competitive world of higher education as they recruit top students to their universities. For the audiology and deaf education programs at the WashU School of Medicine, they needed a platform that would not only sell their hands-on approach to learning but also the St. Louis community as a whole. The resulting position “Passion into Practice” and its associated materials leveraged the strong WashU brand while giving the programs their own voice and recruiting platform.

Project Highlights

Brand & Messaging Strategy

Talent Engagement

Graphic Design

Content Development


“We have a unique story to tell, and Magnetize captured it beautifully. It’s going to be a great vehicle for our recruiting efforts and we couldn’t be happier with their work.”

Beth E., Director, Finance and Student/Academic Affairs