The Top Marketing Trends for 2025
Each new year brings with it new trends in the world of marketing, and while many of these trends may seem catered toward agencies doing marketing work, there are considerations that companies and organizations can make for themselves to improve their marketing efforts. Here are the top trends we’ve identified moving into 2025.
Optimization with Artificial Intelligence
Artificial intelligence has already become an invaluable tool when it comes to tasks such as audience segmentation, ad targeting, SEO improvement and content creation, and it will only become more prominent. It can also do tasks such as predictive analysis, where an algorithm uses historical data and statistical modeling to predict market behavior.
Consider: Are there tasks that take a lot of time that could be automated with artificial intelligence, or even tasks not possible regarding information you would like to have? Look into how artificial intelligence can help.
Experimenting with Content as Entertainment
For many people, social media is primarily meant for entertainment. Hootsuite’s Social Media Trends 2025 Survey says that 80-100% of social content is entertainment-driven for a quarter of organizations. That means it’s more important than ever for content to a) be entertaining and b) stand out among a sea of other content that is also trying to be entertaining. Experimenting with content and breaking from the mold of how you usually communicate your brand is more important than ever for the sake of trying new things that could grab users’ attention.
Consider: Pay attention to what top brands are doing to add levity to their marketing and experiment with humor as an element of how you tell your story.
Increased Popularity of Video Content
Video content has been immensely popular across social media for years, especially with the dominance of platforms like YouTube, TikTok and Instagram Reels. Marketing teams need to continue to find creative ways to present their messages through short-form video content and leverage social media platform interactive tools to make sure that users are staying engaged. The increased popularity of video content isn’t only true of organic social media but also across the board in the world of paid digital media.
Consider: Take stock of what video content you already have at your disposal and storyboard creative ways to use it on social media to tell your story.
Personalization with Machine Learning
Machine learning is a subset of artificial intelligence that allows an algorithm to learn from data, and it has a wide variety of marketing applications. Considering how much data is out there for everybody on the internet, machine learning can help marketers personalize marketing experiences to individuals by taking this data and making ads that target a user’s specific interests at the exact right moment.
Consider: Utilize intelligence tools found in contact management systems to optimize marketing outreach with the right subject lines, send times and email design to reach your target audiences. Data learning can also uncover opportunities to customize appeals.
More Contextual Advertising
Contextual advertising is a digital advertising method that shows viewers ads that align with the content of whatever webpage they are on. According to a report from Integral Ad Science, 72% of consumers feel that the content surrounding an ad influences how they perceive it. Leveraging this context is key for marketers looking to engage audiences in 2025.
Consider: Think about things happening online related to your mission and ways you can embed your story there. If it’s a news site, contact them to see what advertising options exist, or if it’s a digital space you don’t know how to enter, contact an agency for support.
Interested in how we can help you realize your marketing goals in 2025? See what services we offer by visiting https://www.magnetizeagency.com/services/