Our approach

Not every project is the same, but our expertise in areas such as brand strategy gives us the perspective to meet a wide range of communication needs. We’re thoughtful in how we work with each client, tailoring our process and our approach to what works best for you and your project.

Our deep branding expertise and proven process make our clients’ brands their most impactful.
Brand Identity

Everything we create is intentional, whether it’s accessibility by design best practices or creating an aesthetic reflective of the brand position. Our team’s sensibility sets your organization apart.

Messaging Strategy

Our development of messaging platforms and a brand narrative provides differentiation, inspiration and direction for all brand work — content and design.

Content Development

Whether it is long form for publications and blogs or short-form digital and social media, we help brands tell stories that resonate.

Our approach to campaigns is a blend of creativity and strategy that brings real results.
Fundraising Marketing

To engage existing stakeholders or reach a new donor generation, we set strategies and create deliverables that help organizations further their missions and causes.

Brand Awareness

Brand recognition is key to capturing the attention of key audiences and establishing trust. Our methodology is collaborative and holistic to ensure your brand is differentiated and shines.

Talent Engagement

An organization cannot grow or achieve its mission without great people. We position clients as great places to work to attract and retain the best talent.

Our digital capabilities have grown to ensure a true omnichannel presence for our clients’ brands.
Website Design and Development

Your website is often at the core of your communication and marketing efforts. We build sites that not only tell stories but encourage visitors to engage.

Digital and Social Advertising

We build well thought-out multi-channel digital marketing strategies that not only allow organizations to target audiences but also provide trackable data to enhance and strengthen their brands.


Our digital strategy team creates strategies to help clients optimize their websites and increase visibility in search engine results, extending the awareness of their brands and growing conversions.

What’s the word?

  • Fantastic

  • Collaborative

  • Our team

  • A breath of fresh air

  • Thought leader

  • By listening deeply

  • Great partner

  • “Apex sought to elevate its recruitment marketing strategy. Magnetize understood our needs and audiences, and did a fantastic job building an employer brand strategy and campaign (TradeUp) that reflected our overall employee experience and visually stood out. Magnetize’s work inspired interest in trade careers and ultimately attracted qualified candidates to our regional teams. Their work has become part of our language, internally and externally!”

    Steve McCarty, Apex

  • “I have always enjoyed working with the Magnetize team. Each team member is thoughtful, collaborative and expert in their fields. Their commitment to working together, listening to feedback and providing insights and suggestions have always given me confidence in their ability to take a project to the next level.”

    Angela Trower, BJC

  • “As an employee-owned company, the Outlook (employee magazine) is a critical part of Graybar’s culture. Our team at Magnetize continues to help improve the quality of the magazine while preserving its legacy at our company.”

    Tim Sommer, Graybar

  • “The Magnetize team has been a breath of fresh air and has made all the difference in the future strategic direction for Simply Protein for Pets. When we were initially introduced to the Magnetize team, we knew this was going to be a great partnership because they took time to listen, understand our business and the challenges we were up against. They rolled their sleeves up and became part of our organization guiding strategy, content and design to set us up for future success.”

    Julie Barron, Simply Protein for Pets

  • “Engaging with the Magnetize team to support our content strategy was a no brainer. My strategic account manager is a great thought leader for our lean marketing team. The team at Magnetize are quick to deliver quality content that fuels our B2B marketing funnel.”

    Sara Cook, Talkable

  • “Our District is unique, and we needed guidance to better articulate who we are and refresh our overall brand. Distilling our work into a concise, clear mission that reflects our commitment to our students, families, and staff was not simple. By listening deeply to ensure understanding, the Magnetize team brought our goals and vision together into a relevant branding strategy that captures the true spirit of our District. – Dr. Elizabeth Keenan, Superintendent of Schools, Special School District of St. Louis County.”

    Dr. Elizabeth Keenan, Special School District

  • “The OrgStory team at Magnetize is our partner because we need an agency that understands a nonprofit organization and the important footprint that we leave in our community. And what a great partner they are for VNA. Through their strategy, content marketing and digital media efforts they’ve helped us focus on what people in our community are searching for so we can care for the needs of our aging population. From managing our social media efforts on Facebook and Linked In and creating websites around special initiatives like our Visit-A-Bit program, to rebranding our entire organization, the OrgStory team is strategic, thoughtful, creative, kind, fun and challenges us to think differently and communicate effectively.”

    Nesa Joseph, Visting Nurse Association STL

Explore our case studies to see branding, campaign and digital projects that have created success for our clients.
OrgStory, our dedicated nonprofit strategy and marketing team, helps organizations inspire people, nurture relationships and affect communities.
For decades, we have provided branding and marketing strategy expertise to health and wellness industry, including one of the largest healthcare organizations in the nation.
Building consumer brands that stand out from the pack often takes a fresh perspective.
From primary school branding to higher education marketing, we’re helping clients engage the best and brightest.
Attracting and retaining top talent is essential for growth, and a successful hiring strategy and employer branding strategy is crucial now more than ever.
We have decades of experience working in many different industries, and we enjoy some variety now and then.

Tell us about your project

Whether you need a comprehensive rebrand, a targeted campaign or just help optimizing your brand’s digital presence, we have the experience to support your team.