The Ultimate Nonprofit Brand Strategy Guide

A Step-by-Step Guide to Attract Supporters and Inspire Donations

If you’re a nonprofit marketing professional or executive, when was the last time you asked yourself the question, “What makes our organization unique and fundable?” 

If you’re like the organizational leaders I know, you probably asked yourself just minutes ago, or maybe right now. 

Many nonprofit leaders are on a constant quest to establish their organization’s unique identity:  an ownable story that resonates. But, many don’t know where to start. “How do I create a unique organizational strategy and identity?” they wonder. “Then, how can this strategy translate to clear and purposeful fundraising engagements?”

In my work with more than 200 nonprofit leaders over the last 13 years, I’ve searched for a streamlined, yet complete, guide to help leaders of all sized organizations move from developing a brand strategy to identifying a fundraising case narrative and approach. I couldn’t find it, so our team made it. 

“The Brand Checklist and Action Plan for Nonprofits” is that comprehensive guide nonprofit leaders need to advance their organization’ brand identity and strategy. New supporters and donors are bound to follow. With this straightforward workbook, you will be able to: 

  • Establish or reaffirm your organization’s purpose
  • Communicate your organization’s value to target audiences (especially donors)
  • Express your organization’s identity creatively 
  • Align your organization’s case for support with your nonprofit strategy 

It’s time to develop a strong foundation that can tee up successful marketing and fundraising outcomes.


Let’s get started. 

Download the brand checklist and action plan for nonprofits to take your work to the next level.

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