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Kyle Schnurbusch

Partner + Group Director, Nonprofit

Kyle has spent the majority of his career working with nonprofit organizations to bring strategic focus to everyday communications.

Leading projects for our nonprofit clients, Kyle keeps strategy at the forefront, focused on helping organizations articulate and fulfill their missions. For almost 15 years, he’s proud to have served a variety of local, national and international organizations. Prior to joining the agency, Kyle was a director at OrgStory (acquired by Magnetize in 2019). He was also involved in growing one of the first crowdfunding platforms, Groupon Grassroots.

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What Kyle’s been working on

Every project has lots of details that sometimes don’t get featured in our case studies, but they are still interesting and important parts in the process. Here are a few insights into Kyle’s work.

Rebranding a 160-year organization is no easy assignment; but for The Core Collective, our team uncovered the organization’s essence with precision and used it to shape a new brand that conveyed TCC’s future aspirations and could inspire a community of supporters.

Establishing a philanthropic positioning is important for every nonprofit. We worked with Embrace Living Communities to develop a distinctive philanthropic identity and used it to create consistent communications to raise money for their annual fund.

Earned revenue opportunity to diversity funding sources is an income strategy every great nonprofit leader explores. For Hoyleton Youth and Family Services, we helped shape a brand and marketing strategy for a private pay counseling services that served families across southern Illinois.

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