Momentum Academy

Inspired by the school’s preparatory heritage and renewed commitments to meet students and the community where they are, we identified the following cues to guide the tone and voice of the new brand:

Scholar-centric

Empowered

Approachable

Caring

We established three platforms to inspire a new brand narrative:

Character development: We work to develop character in scholars so that they can be the best leaders they can be and achieve their unique goals. Character is the basis of a good leader, and in developing leaders, we can help our communities become stronger. 

Academic excellence: We promote a sense of curiosity in scholars so that they have a genuine interest in learning and excel in their academic pursuits. 

Community orientation: We seek to build community among our scholars, team and families so that everyone has a stake in the scholars’ (and by extension, the community’s) success. 

These three platforms not only became the foundation for subsequent creative work, they inspired “the three c’s” (character, confidence and community) that are used throughout the new brand.

Nurturing a school community at each of their four locations is a cornerstone of who they are as an organization, so we needed to leave room for that nuance in our strategy for the overall brand. Additionally, each audience relies on another for success, while collectively they all own the success of the school. Ultimately, we shaped the messaging around three distinct audiences: Scholars, Families and Faculty & Staff.

The school also looked to Magnetize to create mission and vision statements. Our objective for these was to reassure audiences that quality education was a priority, while looking to make broader impacts beyond school life.

Mission: Momentum Academy promotes academic excellence in an environment of mutual care and support that builds character, confidence and community among each and every one of our scholars so that they reach their full potential.

Vision: Momentum Academy provides the highest level of academics to prepare the next generation of leaders to move toward greater educational and personal well-being so they can impact their families and communities in positive ways.

The most significant step in our brand work was creating a new name for the school. After careful consideration of any existing brand equity, we recommended moving away from the current name, Eagle College Preparatory Schools. However, we would do it in a way that would honor the school’s past achievements with a focus on growth and the future. 

Amongst multiple options, “Momentum Academy” was chosen. This name was inspired by the energy and resilience within the school’s culture and its commitment to creating opportunity for its scholars and impacting communities beyond the school. The name also emphasizes the importance of early education and the trajectory it creates throughout a person’s life.