Building Growth Through Talent

Apex Service Partners provides HVAC, electrical and plumbing services across the Southeast through its regional partner network. The Apex leadership team knows that without great talent, there can be no growth or long-term success.

To attract and retain talent for hard-to-fill positions, Apex partnered with Magnetize to create an employer brand strategy and recruitment marketing campaign that positions its partners as employers of choice in their respective regions. The campaign engages and inspires their target audiences to not only choose a career in the trades, but specifically to join their people-centric organizations.

TradeUP to an Impactful Campaign

The campaign begins with an employee value proposition that sets the foundation for the narrative, and is compelling, ownable and unique to what partners stand for as employers. TradeUP captures the brand essence and is broad enough to work across various audiences and platforms. Visually, the campaign uses bold colors and imagery to pay homage to the trades and those who build valued careers in them.

Project Highlights





Tools of the Trade

The campaign not only elevates the employer brand, but also gives Apex partners the tools and templates needed to customize the campaign at the local level. The campaign toolkit walks through how to use assets and choose channels to best target qualified candidates as well as provides comprehensive marketing guidance.