Nonprofit - magnetize

Our expertise

We empower nonprofits to deliver greater impact through our proven expertise in areas such as marketing strategy, fundraising communications and mission-centered digital experience.

As partners, we identify opportunities, solve recurring problems and gain new insights that make them more relevant. And we get there through a spirit of collaboration with boards, leadership, staff and those served.

Nonprofit expertise shaped by OrgStory

OrgStory was founded in 2012 with the sole purpose of helping nonprofit organizations raise more money, attract more clients, increase awareness, change perceptions and impact change in their communities. In 2019, Magnetize acquired OrgStory to advance its strategic and creative expertise for client partners in the nonprofit industry.

All this to say, we know nonprofits, and we are committed to inspiring the sector and providing organizations with the support they deserve.

We know nonprofits

We are strategic story partners for passionate nonprofits.

We’re focused on mission-driven work

We’re a team of strategists and marketers who know what makes your nonprofit tick and unique. Our OrgStory team offers capabilities specific to nonprofit organizations to help them advance their missions.

Strategic Roadmapping: We help organizations identify the “big questions” facing their future, then develop organizational, programmatic, and operational strategies and action steps to ensure all parts of the organization are in sync and ready to face them.
Fundraising Strategy: We build campaigns to advance organizational fundraising goals, from raising awareness to engaging a community of value-aligned supporters and influencing new and increased giving.
Supporter Journey Mapping: We use data and insights to help map supporter segments’ – including donors, funders, volunteers and program partners – interactions with an organization, from first communications to engagement to action.
Story Creation: We help identify and develop written and visual stories to elevate organizational purpose and compel supporting audiences to think, believe and act.
Campaign Planning and Management: We leverage audience journeys and related marketing strategies to develop a plan that launches and elevates campaigns into their place in the world. We design, place and measure performance for campaign creative across traditional and digital marketing platforms.
Technology Integration: We help identify software that enables fundraising, payments, registration processes, constituent management and communications; then, integrate them with user-facing digital platforms like websites and social platforms to improve data sharing and ongoing communications.
Ambassador Development: We develop training and communications tools for board members, junior board members, volunteers and staff that enable them to evangelize an organization’s mission and create opportunities for meaningful interactions among their peers and networks.

We’re helping nonprofits maximize resources

Being a nonprofit shouldn’t be a barrier to great marketing and branding

Your resources are valuable and, as much as possible, should go toward advancing your mission. That’s why we’ve focused Magnetize on serving purpose-driven organizations. From our team to our approach, we’re positioned to leverage the best of digital, social and traditional media to deliver your message in the channels that best suit your audiences and your resources. From multi-channel campaigns to consistent social content, we love crafting experiences that expand organizational awareness, nurture leads and generate value.

Kyle Schnurbusch

Speak with our Nonprofit Group Director today

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Learn more about Kyle

Listens
Tell the Story
Mission
Campaign

“We appreciated the time you spent in the discovery phase, learning how to best approach this emotional and sensitive topic. It’s really reflected in the beautiful outcome. It’s an extreme pleasure to work with a team that listens to what is said and what it not said and blends it into who you are. “

Barbara W., Director, BJC Hospice
“Your Team helped us tell the story of disparities in St. Louis in an engaging and accessible way. They were able to translate our research and data into materials that could be used by a wide and diverse audience. We have been incredible impressed by their work. “

Dr. Jason P., Assistant Professor, Brown School of Social Work
“You have always taken great care to understand the nuances of our mission and values, and give our brand the same level of thoughtful attention. “

Laura K., Interim President, Grace Hill
“The team did an incredible job of navigating our complex stakeholder environment while providing spot-on creative and strategy. We’re confident the campaign they developed is going to drive a fresh narrative. “

Rebecca Z., NCI President & CEO, North County, Inc.

Our work spans across the nonprofit industry

We’ve worked with many types of nonprofits

Associations We support associations in building and developing members as well as advancing their philanthropic and advocacy ambitions.

Arts & Culture We help arts, parks and faith institutions sustain revenue streams and raise money through fundraising communication that enables their programs to enrich our society.

Foundations We enable professional fundraising institutions to capture the minds, hearts and investment of philanthropic visionaries through donor communications.

Health & Human Services We grow the impact of health and human service organizations through expanded awareness, impassioned employees and more philanthropic investments.

Senior Services & Living We help nonprofit senior service and living organizations build strong client and adult care relationships that produce more revenue and increase philanthropic interest.

Read our nonprofit marketing insights

The impact of custom photography

Why we recommend a library of custom photography for many of our clients’ campaigns and brand initiatives.

How to prepare your nonprofit for a brand assessment

Brand assessment is a process that allows nonprofits to evaluate the effectiveness of their branding. It involves looking at loyalty, brand recognition, marketing methods, and other aspects related to the organization’s overall brand image.

Securing Press Coverage for Nonprofits

How to use press coverage to make your nonprofit stand out.

Social media for nonprofits

Easily transform your nonprofit’s social media into a place that nurtures and grows a dedicated community.

How to reflect good stewardship

5 ways impactful nonprofit communications can reflect good stewardship.

How to successfully connect with virtual audiences

Are you an aspiring business owner, blogger, artist, writer or brand? Achieving success often requires the ability to engage target audiences and build relationships with them.

See our nonprofit marketing work

Learn more

Magnetize created a campaign that positioned Hoyleton as a desirable career choice for people looking to make an impact while working alongside like-minded colleagues.

Nonprofit, Talent Engagement

Embrace Living Communities

We’ll help your nonprofit make a meaningful impact.

Let’s talk

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We’re here to share our expertise

We want to be your nonprofit marketing resource! As we discover things that work, we’ll share it with you. Our newsletter is often full of tools, resources and things we’re thinking about that we think could be helpful. We promise we won’t bombard you with marketing junk mail.