Nonprofit
OrgStory, our dedicated nonprofit strategy and marketing team, helps organizations inspire people, nurture relationships and affect communities.
Our expertise
We empower nonprofits to deliver greater impact through our proven expertise in areas such as marketing strategy, fundraising communications and mission-centered digital experiences.
As partners, we identify opportunities, solve recurring problems and gain new insights that make them more relevant. And we get there through a spirit of collaboration with boards, leadership, staff and those served.

Nonprofit expertise shaped by OrgStory
OrgStory was founded in 2012 with the sole purpose of helping nonprofit organizations raise more money, attract more clients, increase awareness, change perceptions and impact change in their communities. In 2019, Magnetize acquired OrgStory to advance its strategic and creative expertise for client partners in the nonprofit industry.
All this to say, we know nonprofits, and we are committed to inspiring the sector and providing organizations with the support they deserve.
We know nonprofits
We are strategic story partners for passionate nonprofits.
We’re focused on mission-driven work
We’re a team of strategists and marketers who know what makes your nonprofit tick and unique. Our OrgStory team offers capabilities specific to nonprofit organizations to help them advance their missions.
- Strategic Roadmapping
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We help organizations identify the “big questions” facing their future, then develop organizational, programmatic, and operational strategies and action steps to ensure all parts of the organization are in sync and ready to face them.
- Fundraising Strategy
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We build campaigns to advance organizational fundraising goals, from raising awareness to engaging a community of value-aligned supporters and influencing new and increased giving.
- Supporter Journey Mapping
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We use data and insights to help map supporter segments’ – including donors, funders, volunteers and program partners – interactions with an organization, from first communications to engagement to action.
- Story Creation
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We help identify and develop written and visual stories to elevate organizational purpose and compel supporting audiences to think, believe and act.
- Campaign Planning and Management
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We leverage audience journeys and related marketing strategies to develop a plan that launches and elevates campaigns into their place in the world. We design, place and measure performance for campaign creative across traditional and digital marketing platforms.
- Technology Integration
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We help identify software that enables fundraising, payments, registration processes, constituent management and communications; then, integrate them with user-facing digital platforms like websites and social platforms to improve data sharing and ongoing communications.
- Ambassador Development
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We develop training and communications tools for board members, junior board members, volunteers and staff that enable them to evangelize an organization’s mission and create opportunities for meaningful interactions among their peers and networks.

We’re helping nonprofits maximize resources
Being a nonprofit shouldn’t be a barrier to great marketing and branding
Your resources are valuable and, as much as possible, should go toward advancing your mission. That’s why we’ve focused Magnetize on serving purpose-driven organizations. From our team to our approach, we’re positioned to leverage the best of digital, social and traditional media to deliver your message in the channels that best suit your audiences and your resources. From multi-channel campaigns to consistent social content, we love crafting experiences that expand organizational awareness, nurture leads and generate value.

Kyle Schnurbusch
Speak with our Nonprofit Group Director today
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See our nonprofit marketing work
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FamilyFoward Fundraising
Campaign Support

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We’ll help your nonprofit make a meaningful impact.
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We’re here to share our expertise
We want to be your nonprofit marketing resource! As we discover things that work, we’ll share it with you. Our newsletter is often full of tools, resources and things we’re thinking about that we think could be helpful. We promise we won’t bombard you with marketing junk mail.
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