Our approach

We’re agile enough to manage smaller projects quickly and experienced enough to lead larger initiatives — including rebranding, omnichannel campaigns with media strategy and management, and comprehensive digital experiences. Our integrated approach to strategy, content and design ensures that every solution is well-informed and effective.

Our branding expertise is not only rooted in design, but in a deep understanding of how brands work.
Brand Identity Design

From a simple brand refresh that embraces existing brand equity with a slightly updated design, to a comprehensive rebrand inclusive of a positioning strategy, renaming and an all new design, our team puts the same passion and expertise into every project.

Communications Design

As a part of a brand identity design project, or as a standalone project where an existing logo remains “as is,” our graphic designers can create brand design systems that address communications beyond the logo, elevating user experiences and brand impression.

Brand Positioning

Sometimes brands aren’t ready for a redesign, but struggle with brand messaging. Our audience-driven messaging strategy framework shapes differentiation and inspires a meaningful brand narrative. We can deliver a messaging strategy guidelines document, and/or provide ongoing or project-based content support.

From focused efforts to omnichannel campaigns, our approach is a blend of creativity and strategy that brings real results.
Marketing Campaigns

To promote new services or products, or reach a new donor generation, we set strategies and create deliverables that help organizations further their missions and achieve their goals.

Brand Awareness

Brand recognition is key to capturing the attention of key audiences and establishing trust. Our methodology is collaborative and holistic to ensure your brand is differentiated and shines.

Talent Engagement

An organization needs great people to grow or achieve its mission. Through well-crafted recruiting campaigns and employee communications, we position clients as great places to work so they can attract and retain the best talent.

We’re helping brands connect with audiences in digital spaces with data-driven strategy, content and design.
Website Design and Development

Your website is often at the core of your communication and marketing efforts. We design and build sites around engaging content and user experiences that are easy to expand and maintain.

Digital and Social Advertising

Our well-thought-out multi-channel digital marketing strategies help organizations target audiences and collect trackable data to enhance and strengthen their brands.

SEO and SEM

We create strategies to help clients optimize their websites and increase visibility in search engine results, extending the awareness of their brands and growing conversions.

What’s the word?

  • Fantastic

  • Collaborative

  • Our team

  • A breath of fresh air

  • Thought leader

  • By listening deeply

  • Great partner

  • “Apex sought to elevate its recruitment marketing strategy. Magnetize understood our needs and audiences, and did a fantastic job building an employer brand strategy and campaign (TradeUp) that reflected our overall employee experience and visually stood out. Magnetize’s work inspired interest in trade careers and ultimately attracted qualified candidates to our regional teams. Their work has become part of our language, internally and externally!”

    Steve McCarty, Apex

  • “I have always enjoyed working with the Magnetize team. Each team member is thoughtful, collaborative and expert in their fields. Their commitment to working together, listening to feedback and providing insights and suggestions have always given me confidence in their ability to take a project to the next level.”

    Angela Trower, BJC

  • “As an employee-owned company, the Outlook (employee magazine) is a critical part of Graybar’s culture. Our team at Magnetize continues to help improve the quality of the magazine while preserving its legacy at our company.”

    Tim Sommer, Graybar

  • “The Magnetize team has been a breath of fresh air and has made all the difference in the future strategic direction for Simply Protein for Pets. When we were initially introduced to the Magnetize team, we knew this was going to be a great partnership because they took time to listen, understand our business and the challenges we were up against. They rolled their sleeves up and became part of our organization guiding strategy, content and design to set us up for future success.”

    Julie Barron, Simply Protein for Pets

  • “Engaging with the Magnetize team to support our content strategy was a no brainer. My strategic account manager is a great thought leader for our lean marketing team. The team at Magnetize are quick to deliver quality content that fuels our B2B marketing funnel.”

    Sara Cook, Talkable

  • “Our District is unique, and we needed guidance to better articulate who we are and refresh our overall brand. Distilling our work into a concise, clear mission that reflects our commitment to our students, families, and staff was not simple. By listening deeply to ensure understanding, the Magnetize team brought our goals and vision together into a relevant branding strategy that captures the true spirit of our District. – Dr. Elizabeth Keenan, Superintendent of Schools, Special School District of St. Louis County.”

    Dr. Elizabeth Keenan, Special School District

  • “The OrgStory team at Magnetize is our partner because we need an agency that understands a nonprofit organization and the important footprint that we leave in our community. And what a great partner they are for VNA. Through their strategy, content marketing and digital media efforts they’ve helped us focus on what people in our community are searching for so we can care for the needs of our aging population. From managing our social media efforts on Facebook and Linked In and creating websites around special initiatives like our Visit-A-Bit program, to rebranding our entire organization, the OrgStory team is strategic, thoughtful, creative, kind, fun and challenges us to think differently and communicate effectively.”

    Nesa Joseph, Visting Nurse Association STL

Explore our case studies to see branding, campaign and digital projects that have created success for our clients.
Our mission-minded team is passionate about helping organizations inspire people, nurture relationships and affect communities.
Decades of work in the healthcare industry have given us a deep understanding of the needs of patients, communities, staff and partner organizations.
From pet treats to community banking, we’ve helped some of the oldest and newest players in their industries connect with consumers.
We partner with educational institutions—from preschools through universities—to help them connect with alumni and staff, recruit top students, and achieve their fundraising goals.
From attracting top talent to developing employee-facing campaigns and benefits communications, we’re helping organizations shape messages and strategies essential for growth.
We’ve connected with many different industries over the years, and rarely turn down the opportunity to show off our talents and experience in new spaces.

Tell us about your project

Whether you need a comprehensive rebrand, a targeted campaign or just help optimizing your brand’s digital presence, we have the experience to support your team.